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2013 Lincoln MKZ Turns Heads In New York

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On: Thu, Apr 5, 2012 at 5:21PM | By: Chris Salamone

2013 Lincoln MKZ Turns Heads In New York

We’ve waited, and waited, but finally Lincoln’s latest Ford Fusion luxury spinoff has debuted as something entirely more sophisticated. The 2013 Lincoln MKZ takes on a long list of impressive new features, as well as styling which pays homage to elegance for the sake of…well…elegance.

In previous generations of Lincolns, we couldn’t help feeling like the company attempted to gussie up old pigs with new lipstick – taking less expensive cars and adding chrome, plus other doodads, to rev up pricing. But the 2013 MKZ is different.

This is a vehicle which could re-define Lincoln as a brand, standing separate and above Ford.

“The new Lincoln MKZ represents the future of Lincoln in both style and substance,” said Jim Farley, Group Vice President, Global Marketing, Sales and Service. “It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients – motor cars that are distinctive, elegant, full of technology and a delight to own.”

Starting with physical beauty, the new MKZ will include a much refined aesthetic with the planet’s widest retractable glass roof. A well-appointed interior includes Active Noise Control, genuine wood, LCD instruments, heated seats, and enough safety features to pacify the faintest of heart.

And then there are three powertrain options: a 2.0L four-cylinder EcoBoost, 3.7L V6, and 2.0L hybrid. The four-cylinder EcoBoost, 240 hp and 270 torque, is expected to achieve fuel economy which is at least 3 miles per gallon greater than the closest competitor and 20% better than the highway rating of the previous 2012 MKZ. The optional 3.7L V6 provides a kick in the pants with 277 hp and 298 torque, plus 5% greater fuel economy over the outgoing model. Eco-fiends will be most interested in the MKZ’s hybrid model which is rated at 41 mpg city and 36 highway.

But where the MKZ really shines is the long list of available features. True luxury models should have all the bells and whistles to match a fancy nameplate. Between audiophilic entertainment systems, Push Button Shift, a retractable roof, an adjustable suspension, and available AWD, the 2013 MKZ is poised to compete with the big dogs. So much so, that 2013 could be a turning point for Lincoln – a brand which has struggled to identify with old wealth buyers and the nouveau riche alike. A renovated MKZ might just be the lynchpin which finally draws attention from a broader, more diverse, consumer market.

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