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Land Rover Shows DC100 Expedition Concept In New York

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On: Mon, Apr 9, 2012 at 2:05PM | By: Chris Weiss


Land Rover Shows DC100 Expedition Concept In New York

As we heard last year, Land Rover is planning on bringing the Defender back to the US market. As such, it's not that surprising that the SUV-maker brought an updated version of the DC100 concept to the New York Auto Show. The model is an Expedition version of the Defender-previewing concept.

Land Rover has previously stated that the new Defender has global ambitions. It will be positioned at third world and first world markets alike. So far, the company's concept schedule (if not the concept itself) has reflected such ambitions. We saw the first DC100 in Frankfurt last year, updated versions in LA and New Delhi, and now an Expedition version in New York.

We would have hoped that "Expedition" would mean a little more hardcore edge on the DC100, but the concept's overall shape and design looks as Nancy as ever. The only thing that says 'expedition' about this model is its burly roof rack, a paint job that appears to be sand dunes or mountains, and a winch up front.

Despite having confirmed the next Defender for US return in LA, and despite having shown the model (albeit in a different color) on American soil at that same show, Land Rover says the DC100 Expedition is meant "to gauge reaction and explore the possibility of bringing the Defender back to the U.S. market." I doubt that the streets of Manhattan are the biggest market for the Defender (at least they shouldn't be), so I'm not sure how far Land Rover will get with that gauging.

Other than that, this is the same old DC100 that we didn't like in Frankfurt and didn't like in New Delhi. It's got the same watered down look and feel that just doesn't fill the Defender's shoes.

Since Land Rover admitted that the Defender development was going to take several years, it would be nice to see them work on a few different body styles rather than just updating paint and accessories every auto show. Send the DC100 straight back to the design table and give us another look - preferably a harder, squarer look. Maybe a few blunt New Yorkers will tell it like it is.


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