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2012 Aston Martin DBS Volante Carbon Edition: What's In A Name?

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On: Wed, Apr 4, 2012 at 12:02PM | By: Lou Ruggieri

2012 Aston Martin DBS Volante Carbon Edition: What's In A Name?

Although it is hard to argue with Shakespeare, when it comes to the automotive world, he may not have been quite right. While it is true that, "a rose by any other name would smell as sweet," when it comes to cars a name counts.  

By the numbers the 2012 Aston Martin DBS Volante Carbon Edition, aside from being a mouthful, is not an overwhelmingly impressive car. It is powered by a wicked 5.9-liter V12 that churns out an incredible 510-horsepower and equally awe-inspiring 420-lb.-ft. of torque, but for all that power it is essentially the quintessential Aston Martin corporate motor that we have seen in quite a few other models. A six-speed automatic transmission is no more than standard fare these days, and could even be considered to be behind the times at this stage of the game with automakers like BMW and Mercedes using seven and eight speed transmissions to back their seemingly lesser cars. All that for the most daunting number of all -- a base price of a whopping $302,576!

There are a few numbers that counter the rather unpleasantness of the first group of digits that actually help justify the quarter-million dollar price tag Aston put on the DBS Volante Carbon Edition. For instance, the Carbon Edition receives a seven-layer paint job, followed up by 25 hours of hand polishing and rubbing to give it a sheen like almost no other car out there. Or perhaps the pristine leather interior that took over 70 hours of hand stitching and fitting to make it sit just right. Or how about the two new colors added to the original Carbon Black -- Ceramic Grey and Flame Orange? Owners can also choose the color of their calipers from one of four colors: Black, orange, yellow, or red. One of the more impressive numbers the Carbon Edition presents is 3,836. That is the number of pounds the DBS Volante weighs in at -- an extremely impressive number for a convertible grand tourer in this day and age. Coinciding with that is another eye-opening number: 4.3 seconds -- the Aston's 0-60 mph time, not a bad time at all for a luxury speedster.

But a car like the DBS Volante Carbon Edition is more than the sum of numbers, good or bad. Despite being a questionable car for the money from one vantage point, and a passable deal from another, what all of those numbers don't account for is that this 500-horsepower drop top is an Aston Martin. Maybe it was James Bond's involvement, or maybe it is just how smoothly the name rolls off the tongue, or maybe it's a little bit of both. But make no mistake, a big chunk of that 300 grand asking price is the fact that whoever is lucky enough to own one of these road-going masterpieces is the fact that they can casually mention they own an Aston Martin to whoever they choose

Sure, the look of the carbon-fiber door handles, the diamond-turned 20-inch wheels, the four hood vents, and the throaty V12 all tip most people off that this is no ordinary sports car. But it is only when they see that familiar winged badge with those two very awe-inspiring words that the gravity of just how special the car they are witnessing really is begins to take hold. Sure, the DBS Volante Carbon Edition would be a great car if it were a Bimmer or a Jaguar, but with the words Aston Martin attached to it, the Carbon Edition becomes a rose of a car that smells just a little sweeter.

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