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Slugfest Continues, Durango Swipes Explorer (Video)

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On: Tue, Mar 27, 2012 at 10:17AM | By: Chris Salamone


Slugfest Continues, Durango Swipes Explorer (Video)

During the past few years we saw automakers come together with a sense of urgency. People weren’t buying too many cars and, as a result, we had an advertising cease fire. And then Super Bowl 2012 happened. After a string of successful months, GM thought it prudent to get back on the competitive bandwagon and suggest Ford trucks might not be able to handle the post-apocalyptic world. Since game day we’ve seen the Big Three go back and forth, shedding their recession-induced docility in favor of good ole’ American prizefighting.

In a recent blog post, Dodge spoke loud and clear – claiming the Durango includes Spiderman-like power and responsibility requirements. To the delight of all, Dodge also felt compelled to attach a Ford Explorer to the Durango’s already extensive baggage train.

Although the real purpose of the company’s “Responsibility” commercial is to illustrate the Durango’s best-in-class towing prowess, some other important points should be addressed. Buyers looking for a true SUV, need look no further. The vehicle’s 50:50 weight distribution, four-wheel independent suspension, potent engine options, and available all-wheel drive ensure a level of sportiness not typically seen in American SUVs.

As far as utility goes, the Durango offers either a 3.6L Pentastar V-6 (which has become something of an instantly famous powerplant) or HEMI V-8. The 3.6L is capable of towing up to 6,200 lbs while achieving a modest 23 miles per gallon. For those of us who crave the ability to haul all available objects, including a Ford Explorer, the HEMI V-8 offers a magnificent 7,400 lbs towing capacity. Put that in your pipe and smoke it.

“Lakes are quickly thawing, trails will be opening up, and race tracks are eager to reopen their gates. Whether it’s a boat, jet skis, dirt bikes, or your prized race car; you are going to need the right vehicle to tow it confidently on your way to having all that summer fun. Not to mention, you’ll want to have the capability of bringing the family and friends along too.”

And it’s true; the Durango does all that…and more. If you’re looking for a capable and classic SUV, the Durango is a good option. But it seems likely we’ll get some kind of equally convincing argument from GM or Ford. Since all three companies are back in the advertising boxing ring, we can expect future comparisons to some of the Durango’s weak points, like fuel economy, price, and size.




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