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Subaru BRZ/Scion FR-S Production Kicks Off

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On: Wed, Mar 21, 2012 at 2:00PM | By: Chris Weiss

Subaru BRZ/Scion FR-S Production Kicks Off

A journey that we began in 2009, and Toyota and Subaru began in 2005, is finally coming to its apex. Subaru started production of the BRZ sports coupe at its Gunma Main Plant in Japan on Friday. The sporty two-door will be built alongside its Toyota cousins - the Toyota GT 86 and Scion FR-S. Toyota Motor Corporation (TMC) President Akio Toyoda was on hand to celebrate the launch.

Fuji Heavy Industries' (Subaru's parent company) President Yasuyuki Yoshinaga said in a press release: "The car symbolizes our corporate strategy in two significant aspects: good progress of our alliances; and advancement of our 'select and focus' approach. The start of production today made a huge step for us, but it is not our goal. By constantly refining both models, TMC and FHI hope to nourish each model to be loved by customers all over the world for a long time to come."

Both Toyota and Subaru showed their production models at last year's Tokyo Motor Show. The cars each have a rear-wheel drive layout, which features Subaru's 2.0-liter boxer engine. That engine puts out 200-hp and 151 lb.-ft. of torque.

The BRZ should hit the North American market by May. It will be produced in limited quantities for the 2013 model year and is available for pre-order at Subaru dealerships. Subaru has yet to finalize pricing, but it's expected to be around $25,000.

The Scion FR-S, which was revealed in full production threads at this year's Detroit Auto Show, should also reach customers by May. Scion has not yet provided pricing on its coupe, either, but expect it to be in the mid to upper $20s. The Scion FR-S is the North American spec Toyota GT 86.



dwalter | 11:10AM (Thu, Mar 22, 2012)

can't wait to see one in person

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