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A Third Of Americans Are Sacrificing Something To Put Gas In The Tank

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On: Fri, Mar 16, 2012 at 12:57PM | By: Chris Weiss


A Third Of Americans Are Sacrificing Something To Put Gas In The Tank

I don't typically trust surveys done by organizations like "CouponCabin.com," an online coupon aggregator, but in this case, the results are fairly intuitive. Also the survey was conducted by Harris Interactive, an actual research and polling organization, so it appears legitimate enough to contemplate. The survey in question shows that more than a third of American adults are considering giving up some expense just so they can continue to afford to drive.

So far, 2012 has been an historical year for gas prices - and not in a good way. According to AAA, gas prices had risen for 32 consecutive days and hit daily record highs for 141 consecutive days as of February 29. Some analysts predict that the national average will hit $5 a gallon this year, and even modest estimates put the average around $4.25 by Memorial Day, 14 cents more than the record high experienced in July 2008.

So it's not surprising that gas is becoming a burden for American commuters. CouponCabin.com's survey shows that people plan to give up a variety of things in order to help cut their personal expenses in the face of record high gas. Not surprisingly, luxuries like dining out (70 percent), entertainment (64 percent) and subscriptions like Netflix (22 percent) are among the most likely expenses to get the ax. Some respondents also express plans to cut out or cut down utilities like Internet service and cell phone usage.

The survey also finds that 75 percent of Americans are changing their driving habits to reduce gas costs. Actions include driving less, carpooling and using public transportation.

The survey gives CouponCabin.com a launch vehicle for its "Great Gas Giveaway," which offers a grand prize of free gas through the end of the summer. You can find out more information in the press release below.

PRESS RELEASE

More Than One-Third of U.S. Adults Report They May Have to Give Something Up to Afford to Drive, Reveals New CouponCabin.com Survey

–Three-in-Four Plan to Make Changes to Their Driving Habits–

–CouponCabin.com Launches Great Gas Giveaway to Help Ease the Pain at the Pump; Grand Prize Winner to Receive Free Gas Through End of Summer-

WHITING, Ind., March 13, 2012 – With rising gas prices putting strains on budgets across the country, a new survey from CouponCabin.com reveals that many U.S. adults plan to make major changes to alleviate the pressure. More than one-third (36 percent) revealed that due to rising gas costs, they may have to give something up to afford to drive a vehicle. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from March 6th – March 8th, 2012 among 2,254 U.S. adults ages 18 and older.

U.S. adults revealed a variety of lifestyle changes may have to be made to keep them on the road. When asked what they likely will do to better afford to drive a vehicle due to rising gas prices, they said the following:

  • Dine out less often – 70 percent
  • Spend less money on entertainment (going out to the movies, attractions, concerts, etc…) – 64 percent
  • Postpone seasonal clothes shopping – 37 percent
  • Cancel paid online or other subscriptions (Netflix, Hulu Plus, etc…) – 22 percent
  • Cancel cable, satellite or other TV service – 15 percent
  • Reduce cell phone usage – 12 percent
  • Cancel internet service – 5 percent
  • Other – 16 percent

“For many Americans who are just getting back on their feet, rising gas prices can be a tough financial hurdle,” said Jackie Warrick, Chief Savings Officer at CouponCabin.com. “In addition to making basic lifestyle choices to afford gasoline, 75 percent of adults are making changes to their driving habits to lessen the blow to their wallet.”

When asked how their driving habits would be affected by rising gas prices, U.S. adults who regularly drive a vehicle said the following:

  • Plan to drive less overall to save money – 61 percent
  • Plan to carpool – 9 percent
  • Plan to use public transportation – 8 percent
  • Plan to buy a hybrid/energy efficient vehicle – 6 percent

While some Americans will make various changes to alleviate the impact of rising gas prices, others are concerned they will have to rely on credit to get from point A to point B. Of those who regularly drive a vehicle, nearly one-in-four (23 percent) said it is at least somewhat likely that they will build up credit card debt to pay for gas in the upcoming months. Households with children (29 percent) are significantly more likely than those without children (19 percent) to indicate this.

To help ease the pain at the pump, CouponCabin.com is launching the “Great Gas Giveaway” sweepstakes, where visitors to www.couponcabin.com/gas can enter for the chance to win a grand prize of free gas through the end of the summer, totaling $1,500. In addition, all those who enter will have a chance to win a secondary prize of one of fifty $50 gift cards for gasoline. Entries will be accepted starting March 13 through 11:59 p.m. March 26. The prize drawings will take place on April 3, and winners will be notified by April 5.

For more information and to enter, please visit www.couponcabin.com/gas.

Survey Methodology:

This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from March 6th – March 8th, 2012 among 2,254 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison Nawoj, anawoj@couponcabin.com.

About CouponCabin.com

CouponCabin.com is a leading online destination for coupons including online coupon codes, printables, grocery coupons and more. Shoppers have saved nearly $250 million since 2003 and with the largest selection of coupons guaranteed to work,CouponCabinis the best place to start searching for savings. The average user saves $19 in just 80 seconds on the site. With customized email newsletters, browser savings alerts, new coupon alerts and more, shoppers will never miss out on a great deal withCouponCabin. For more information, please visit http://www.CouponCabin.com.

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