Throughout The Car Industry
Henrik Fisker Steps Aside
Henrik Fisker is one of the best car designers of modern times, a fact exemplified by designs like the BMW Z8, the Artega GT and the Aston Martin V8 Vantage. We've developed a growing suspicion that while his pencil skills are near-unmatched, his nuts and bolts management skills leave a lot to be desired. Under his watch, Fisker Automotive has experienced nothing but road bumps and obstacles, most recently losing hundreds of millions of dollars in federal funding. Alas, Fisker has stepped aside to make room for someone with a better history of company operations.
The company still bears Fisker's name, but it no longer operates under his leadership. Former Chrysler CEO Tom LaSorda is taking over as CEO of Fisker. In addition to his years as Chrysler CEO, LaSorda previously worked at GM. LaSorda joined Fisker last year as a vice chairman and advisor. Some speculated that LaSorda was brought in at the behest of investors unhappy with Fisker's leadership and the financial state of the company.
Henrik Fisker is staying on at the company he helped found. He is the new executive chairman and will work to expand Fisker's global markets as well as lead its design strategy. It's good to see Fisker back in his comfort zone.
LaSorda said that Fisker (the company) is looking at other funding options in light of the money lost from the federal government. Fisker is still attempting to regain its Department of Energy funding and is also looking at options from private investment. LaSorda said that the company will be profitable by 2013 even if it has to rely only on sales of the Karma, a rather optimistic proclamation considering all the delays and road bumps the startup has gone through so far.
Fisker will debut the production Surf at the Paris Motor Show later this year. That car is a shooting brake (read: sporty station wagon) built with the Karma's powertrain. It's essentially a bigger, more versatile Karma option.
Posted In: Car News, Hybrid / Green, Reports
Tags: Fisker, business, Henrik Fisker, Karma, Surf, design, electric, hybrid, plug-in, Tom LaSorda
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