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Prepare To Buy A Veloster Turbo

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On: Mon, Feb 20, 2012 at 12:07PM | By: Chris Salamone

Prepare To Buy A Veloster Turbo

Back in early January, Hyundai announced plans to produce a Veloster Turbo during the North American International Auto Show. In large part, auto enthusiasts responded positively – encouraged by one significant advertisement. Hyundai claimed the Veloster Turbo would boast a better power-to-weight ratio than other industry competitors like the Volkswagen GTI, Honda Civic SI, and Mini Cooper S.

Tantalized by a tentative market contender, followers of Hyundai’s announcement were left excited by the vehicle’s stats and matte gray paint scheme but unsure just how much a street cred-themed Veloster might cost. Fortunately, Hyundai has a habit of not hiding the ball.

When Hyundai begins selling the Veloster Turbo this upcoming summer we can expect an MSRP of $21,500, plus $760 destination charge.

Indeed, that’s more than $4,000 over the base Veloster’s sticker price, but the price bump seems justified. Starting with a 1.6-liter turbocharged inline-four cylinder, capable of 201 horsepower and 195 pound-feet of torque, the engine is pared to a six-speed automatic or manual transmission. Then tack on best-in-class highway fuel economy of 38 mpg, best-in-class power output of 125.6 hp/liter, and best-in-class weight to power ratio of 14 lbs/hp, and we’ve got serious value buy in the sport compact class.

And the company isn’t shy about saying so: “The Turbo further broadens Veloster’s hero role in the Hyundai line-up to attract our next generation of buyers,” said Mike O’Brien, vice president, product and corporate planning, Hyundai North America. “It’s powerful, high-tech and fuel-efficient, attributes which we think make Veloster Turbo the ultimate innovation in the sport coupe segment.”

Other notable improvements over the traditional Veloster include a sport-tuned intake/exhaust, sport-tuned steering, bold design cues, distinctive 18-inch alloy wheels, projection headlights with LED accents, heated front seats, and a Graphite Black interior which features blue accents and headliner graphics.

For a model that was not originally a part of Hyundai’s US product portfolio strategy, the Veloster Turbo looks to be a real game changer – especially taking into account pricing. The Veloster Turbo will cost less and outperform most industry competitors, making this vehicle resemble an apex predator in a field of deer. One point of contention, however, will be the Mazda Speed3 which offers significantly greater power and torque for a slight increase in price. But for zipping through tightly-packed city streets, staying in touch with social media, and saving a bit of cash, the Veloster Turbo is slotted to reign supreme.

Photo Gallery (click a thumbnail to enlarge)



Stephy21 | 3:07PM (Mon, Feb 20, 2012)

Wow this car really is going to attract a younger generation, it has a nice price and it has speed what else could you ask for.


Sami18 | 3:48PM (Mon, Feb 20, 2012)

This car is really going to attract a different kind of generation.

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