Throughout The Car Industry
Say Goodbye To The Porsche Cajun, And Hello To The Macan (Video)
If you thought Porsche was going to maintain a naming scheme of hot spices for its SUV line, you'd be wrong. The company said this week that its small crossover will be called the Macan in production. Prior to this new admission, the model was referred to under its project name of "Cajun."
Porsche released a teaser on YouTube this week that's labeled "The Porsche Macan is coming." The word Macan was derived from the Indonesian term for tiger, and Porsche is using it to sum up the suppleness, power, and dynamics that it feels define its small crossover. The model drops the Cajun nameplate and along with it, the 'spicy' theme shared with the Cayenne.
The teaser is an aesthetic video that imbues a sense of freedom and adventure. It repeats the phrase "I've felt it." several times and goes into a collage of life-defining moments that range from scenic action sport shots, including surfing and skiing, to simple, everyday moments like a morning sunrise over the city and flowing water. The video ends by saying "Life should be lived to the fullest" and seguing into a sketch of the Macan, the first official picture that we've seen of Porsche's small SUV. It's a pretty simple, effective video that we like better than most of the automotive Super Bowl commercials we saw. Good job, Porsche.
The crossover itself doesn't look bad either. Judging from the sketch, Porsche's design language will marry better with the form of a small crossover than it does with the bigger, bulkier Cayenne. At least that's our opinion based on this one sketch. The Macan gets a more streamlined look thanks to its lowered roof height and curvier roofline and rear-end. It's sitting on a rather large set of wheels, which adds to its sportier, more aggressive appearance.
If the actual car is true to this sketch, we're actually looking forward to seeing it. It looks like it is a better compromise between Porsche's sports car heritage and its new ambitions at more utility and increased sales. And if photos leaked over the summer are any indication, Porsche may offer an even sportier three-door version of the Macan in addition to this five-door model.
The Macan will share its underpinnings with the Audi Q5. Porsche has not announced a debut date, but production is expected to begin by the end of next year. Given the timing of this teaser, maybe we'll see it in Geneva?
Overall, we deign it a successful teaser for Porsche - consider our interest stoked.
Posted In: Car News, Videos
Tags: Porsche, SUVs, crossovers, new cars, Macan, Cajun
Leave A Commment