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BMW Showcases ConnectedDrive Technology In New Commercials (Video)

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On: Wed, Feb 15, 2012 at 1:57PM | By: Chris Weiss


BMW Showcases ConnectedDrive Technology In New Commercials (Video)

BMW introduced the Vision ConnectedDrive concept at last year's Geneva Motor Show. While the concept was a radical roadster that was quite the sight to see, it was primarily about technology, not styling. The concept previewed a host of next-generation technological systems designed to connect the driver to the vehicle and road around him.

BMW has taken the next step in advertising its ConnectedDrive suite. It has released a series of fun, humorous commercials that showcase some of the technologies.

Last year, BMW detailed the three-component aspect of ConnectedDrive technology. It includes infotainment, safety and convenience. Infotainment features include a heads-up display that organizes vehicle and navigation information into several panels that are superimposed on top of each other based upon level of importance. Safety includes next-generation systems like vehicle-to-vehicle communications. Convenience includes a phone-syncing feature that lets you know about upcoming appointments on your digital calendar.

BMW went into even greater depth about its ConnectedDrive suite last fall, detailing things like an Infotainment Assistant and third party apps. You can read more about that on our original coverage.

This week, BMW goes beyond the press kits and spec sheets with a series of ads that show what ConnectedDrive is all about. The ads are funny and whimsical enough to capture our attention in this post-Super Bowl landscape.

The commercials focus on the social networking and safety systems. They use personification to lay out exactly what the new technologies offer.

The safety system commercials smartly convey how BMWs will be improved by the technology, but the over-the-top social networking commercial emphasizes questions about why vehicular social network integration is necessary at all. The commercial features a passenger that's yelling out random life tidbits in irritating accents the way they appear on a social network. His loud voice and random brain farts seem to advertise the distracting nature of in-vehicle social networking rather than its usefulness.

Take a look at the commercials and decide for yourself whether these features will enhance or inhibit drivers of the future:




Comments

reply

Sami18 | 11:07AM (Thu, Feb 16, 2012)

I like all the new technology BMW is putting in their cars but i really dont see why the you would need the car to read updates from your friends while you are driving. Hopefully they will think of something a little more important than Facebook.


 

Stephy21 | 12:48PM (Thu, Feb 16, 2012)

i am going to have to agree i dont think we should have any kind of technology in cars that have to do with social media.

  • Stephy21


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