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Chrysler Feels Lucky, Gives Clint Eastwood Shot

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On: Fri, Feb 3, 2012 at 4:47PM | By: Chris Salamone

Chrysler Feels Lucky, Gives Clint Eastwood Shot

Last year Chrysler unveiled the “Imported from Detroit” ad campaign and the world took notice. From snazzy apparel to enthusiastic newspaper headlines and everything in between, Chrysler’s slogan struck a nerve with just about anyone who would listen – even garnering an Emmy.

And this year’s Super Bowl commercial looks to be no different…except for one big change. This time Eminem will make way for the man, myth, and legend: Clint Eastwood.

2012 will be the second year in a row that Chrysler airs a full two minute Super Bowl commercial, which has apparently become something of a growing trend among companies. The traditional 30 second advertising spot has been Norrised (a la Chuck) in favor of more expensive, entertaining, and ultimately effective campaigns which now have plenty of time to reference a happy animal, show an attractive person, make a joke, and concomitantly sell a product.

Perhaps unsurprisingly, Eastwood makes a good fit for an “Imported from Detroit” theme. He’s practically an adopted son of the Motor City after Gran Torino – in which a racially charged Clint confronts personal demons and neighborhood violence with the sheer brass of Josey Wales. Of course, he’ll need to trade in those Ford keys for a Big Three automaker of another name.

The Wall Street Journal reports that although a spokeswoman from Chrysler declined to comment, the ad is expected to feature Clint Eastwood giving a pep talk to the country. Fans of last year’s Eminem spot might recall flooding patriotism resulting from the company’s tribute to Detroit – which essentially amounted to a beaten, bloody, and yet resilient war cry. Goose bumps were an inevitability for onlookers.

Referencing the “Imported from Detroit” campaign, Michael Bernacchi, marketing professor at the University of Detroit Mercy, noted: “It has become the standard by which other ads are judged. America is still talking about it.”

If you’re feeling the need to tear up a bit, feel free to check out last year’s spot shown below. Clint Eastwood has his enormous hands full in trying to top Eminem’s commercial, but if anyone’s capable of giving an equal or better pep talk…it’s the only person who could make Every Which Way but Loose a compelling movie. Unlike many of the other brands, Chrysler has yet to release an official Super Bowl pre-release ad. And so, the suspense builds.



Sami18 | 10:06AM (Mon, Feb 6, 2012)

Chrysler must not have put this ad on the Superbowl cause i didn't see it.


Stephy21 | 10:07AM (Mon, Feb 6, 2012)

I really like this commercial and it sucks they didn't show it last night.

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