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Star Power: Acura Pairs Jerry Seinfeld And New NSX In Super Bowl Ad

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On: Wed, Feb 1, 2012 at 11:49AM | By: Chris Weiss

Star Power: Acura Pairs Jerry Seinfeld And New NSX In Super Bowl Ad

In the world of cars, there are few bigger celebrities at this moment than the all-new Acura NSX, a car that's been in the making for years. In the world of comedy, there are few bigger celebrities than Jerry Seinfeld, whose Seinfeld television show is largely considered one of the best shows of all time. So why not combine the two into a big Super Bowl ad?

The Acura NSX spot is one of the latest in a growing field of car Super Bowl commercials previewed via YouTube. The commercial depicts Seinfeld - a known car buff - at an Acura dealer trying to buy the first NSX. Unfortunately, he can only get the number 2 spot because "that guy" is already the first buyer.

Seinfeld spends the rest of the commercial trying to bargain his way to NSX number 1 ownership, and he even brings back one of Seinfeld's most iconic characters. Seinfeld finally convinces the guy to hand over the keys (with access to his series of Manhattan rooftop ziplines) but is foiled at the last minute by another famous car buff.

While Acura is advertising the NSX in the 2012 game, the new car won't actually hit the market for three years. Still, the NSX has brought some big buzz to Acura, a company that's often lost in a US pack of more prominent luxury brands like Lexus, BMW and Mercedes. The Super Bowl ad should help broaden that buzz and Acura says that it designed the ad to strengthen brand awareness.

Honda unveiled the NSX concept at the 2012 Detroit Auto Show last month. Many details like specifications remain a mystery, but Honda did say that the new supercar uses its SH-AWD hybrid powertrain, which pairs a mid-mounted V-6 engine with two electric motors up front.

The 60-spot represents Acura's first-ever Super Bowl commercial. It will air during the third quarter of Sunday's game.

Check out the extended, two-minute preview of the NSX commercial below.



Stephy21 | 9:34AM (Thu, Feb 2, 2012)

Funny commercial but why would they advertise about a car that isn't coming coming to the market for another 3 years.


Sami18 | 9:48AM (Thu, Feb 2, 2012)

I have seen better ads for the Super Bowl but i guess this one is okay.


dwalter | 4:47PM (Thu, Feb 2, 2012)

"Soup for you!" Best part.

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