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Fiat Strada Leaps From Brazil To Europe

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On: Wed, Feb 1, 2012 at 9:54AM | By: Chris Salamone

Fiat Strada Leaps From Brazil To Europe

Anyone who follows our AS Classic Car Cultist thread will tell you that we don’t lack enthusiasm for car-based pickups. And while most Americans might laugh in the face of compact payload capacities, sub-100 horsepower engines, and gimmicky monikers, we see things differently. Which is why Fiat’s recent decision to send their super-mini coupe utility to Europe strikes a chord with us – couldn’t the Strada work for America as well?

Judging by our country’s lukewarm reaction to the currently-available 500 model, perhaps the more radical Strada series might add water to an already ill-fated Italian ship (pun intended). Or perhaps not…the Strada is a vehicle which consists of a unique mix of affordability, practicality, and aesthetic character.

European pricing on Fiat’s ultra-compact truck is expected to start around $16,900 for the Working Single Cab model and rise all the way up to $20,975 for a lineup-topping Adventure Crew Cab – which, by the way, includes a real locking differential meant for off road use.

Although the Brazilian Strada variant has a few available engine types, Inside Line speculates that the European Strada will derive power from the company’s 1.3-liter MultiJet turbodiesel four-cylinder. But don’t hold your breath for big power output; the Strada maxes out at 95 horsepower and 148 lb.-ft. of torque. Sure, we aren’t talking about our standard idea of pickup truck power but, even so, this little beaut is capable of a towing capacity near 2,200 lbs and a maximum payload of 1,555lbs.

Considering that most pickup drivers seem to use their vehicle’s incredible storage capacity to predominantly carry copious quantities of air, the Strada makes much more sense for ‘light duty’ truck owners – especially when we factor in gas mileage. 95 horsepower comes off as a good April Fools’ joke in comparison with the Big Three’s engine lineup, but how many trucks are capable of a 44.3 mpg average?

Ok, the Strada isn’t the most masculine or ego-inducing pickup in existence. But when you think about the day-to-day practicality of pickup ownership, the Strada makes a whole lot of sense. And, looking at the big picture, the current trend of disappearing small pickup offerings seems to add further evidence that a Strada-type vehicle could be a good fit for the US market.

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dwalter | 10:01AM (Wed, Feb 1, 2012)

I think there could be a market for these guys in the US - especially with no real small truck competition. The extended cab with the more aggressive trim doesn't look too shabby either.


Stephy21 | 11:07AM (Wed, Feb 1, 2012)

I think this truck would be great for the U.S, hopefully Fiat decides to bring it here.


Sami18 | 11:08AM (Wed, Feb 1, 2012)

This truck would benefit Americans in so many ways and hopefully Fiat will see that in the years to come.

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