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Chevy Giving Away 20 Vehicles During Super Bowl

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On: Fri, Jan 27, 2012 at 4:58PM | By: Chris Weiss


Chevy Giving Away 20 Vehicles During Super Bowl

Chevy is really banking on this year's Super Bowl. Not only did it run the Route 66 contest to determine its Super Bowl commercial, now it has a new contest for viewers. Similar to the TweetDrive game that Lexus ran during the playoffs, Chevy's GameTime is a Twitter-based trivia game. Not so similar to the Lexus game, Chevy will give away 20 vehicles to lucky winners.

The GameTime app is available for free download from the App store, Android App Market and over the Web at Chevy.com/gametime. The minute that you download the app, you have the chance to win instantly. You'll also be assigned a license plate number, and if it shows up during Chevy's Super Bowl ad, you'll win one of the 20 vehicles.

During the big game pitting the New England Patriots against the New York Giants, GameTime players will get the chance to answer trivia questions and polls relating to the game, teams, commercials and other events. When they select the right answer, they'll be entered into a drawing for thousands of prizes, including the 20 vehicles.

Joel Ewanick, GM global chief marketing officer, explained in a press release: "The way people watch TV has changed with smart phones and tablets helping viewers interact while in front of the screen. This app takes that interactivity to a whole new level on one of the biggest days for television viewing."

Chevy's giveaways will include Silverados, Camaros, Volts and even a Corvette Grand Sport Convertible 4LT. Other prizes include giveaways by Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio. You can read more on the prizes and rules here.

The app went live on Sunday, so it's available now.

Press Release:

Play to Win with Interactive Chevy App for Super Bowl XLVI
20 Chevrolets, thousands of other prizes available through Chevy Game Time app


DETROIT (2012-01-19) – Chevrolet today announced a first-of-its-kind app which will allow viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other prizes.

The Chevy Game Time app will be available in the Android Market, the App Store and at chevy.com/gametime by kick off of the NFL's NFC Championship game Sunday, Jan. 22.

As participants watch the Super Bowl, they can play along to win prizes from Chevrolet, Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio.

"This is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl," said Joel Ewanick, global chief marketing officer, General Motors.

"The way people watch TV has changed with smart phones and tablets helping viewers interact while in front of the screen," Ewanick said. "This app takes that interactivity to a whole new level on one of the biggest days for television viewing."

Chances to win begin as soon as the player downloads the Chevy Game Time app with instant win opportunities. In addition, players will also receive a unique license plate number. If their plate appears during a Chevrolet advertisement during the game or online, they win a vehicle.

While watching the Super Bowl, players can answer trivia questions or polls relating to the football game, teams, commercials and other related events. By selecting the correct or most common answer, they will be entered into drawings to win one of thousands of prizes.

The Chevy Game Time app is one activity among Super Bowl-related initiatives at Chevrolet. These include advertiser exclusivity for the NBCSports.com game day live stream coverage for desktop and tablet computers; partnering with Twitter and the NFL on Twitter's 'Road to the #SuperBowl' and NFL Huddle site and a range of engagement tactics and fan activations on Chevrolet's own social channels.

"With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond," said Ewanick.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

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Comments

reply

Stephy21 | 9:48AM (Mon, Jan 30, 2012)

I really like what Chevy is doing but i did download the app and it wouldn't open but i think i might try again.


reply

Sami18 | 12:04PM (Mon, Jan 30, 2012)

Great App i really like it. defiantly should download and maybe i could win a new car.



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