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Hyundai Tops J.D. Power's Customer Loyalty List

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On: Tue, Jan 24, 2012 at 12:11PM | By: Chris Weiss

Hyundai Tops J.D. Power's Customer Loyalty List

Hyundai executives recently said that the automaker is in the midst of an image turnaround from "value brand" to "valuable brand." Its customers are increasingly willing to pay closer to sticker price for Hyundai vehicles, a fact that indicates that customers want Hyundai cars not just a good deal.

If you're still having trouble shaking the old school-Hyundai image of cheap, unreliable junk, you might think that a lot of those customers come to regret their decisions. Not so, according to a new study by J.D. Power and Associates that puts Hyundai at the very top of the list.

Out of 33 brands studied, Hyundai has the very best score in customer loyalty. Hyundai topped the list with a score of 64 percent, well over the industry average of 49 percent. Hyundai's strong result was fueled primarily by the Elantra and Sonata. J.D. attributed Hyundai's loyalty rating to its improved reputation and expanding line-up.

Ford and Honda tied for second place with a 60 percent. The lowest-ranked brands were Saab (7 percent), Suzuki (20 percent) and Dodge (21 percent). Chrysler also performed poorly with a 26 percent rating, but Jeep was the study's "most improved player" jumping by 17 percentage points to 51 percent from the last study done in 2010.

J.D. Power defines customer loyalty by a brand's ability to retain customers. In other words, customers came back and purchased a second vehicle from the brand. The organization determined its ratings by way of a survey of 117,001 respondents.

Going into 2012, things are looking very good at Hyundai. The company enjoyed a 20 percent sales increase in 2011, along with the aforementioned change in customer dynamics. The 2012 Elantra just took home the North American Car of the Year honors at the 2012 Detroit Auto Show.

Hyundai wants to boost its customer satisfaction numbers during 2012. The company will roll out a new sales training program to help improve its customer relations. Despite feeling the need for improvement in customer satisfaction, J.D. Power's results show that plenty of customers are satisfied enough to come back for seconds.



Sami18 | 11:40AM (Wed, Jan 25, 2012)

Its glad to see that Hyundai is being recognized for their quality work over the years.


Stephy21 | 12:08PM (Wed, Jan 25, 2012)

Hyundai has always been a good brand to me they have reliable and great looking cars and it refreshing to hear that they are being recognized for it.

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