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Lexus Plans New Models To Fend Off Surging Europeans And Retake U.S. Sales Crown

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On: Fri, Jan 20, 2012 at 10:09AM | By: Chris Weiss

Lexus Plans New Models To Fend Off Surging Europeans And Retake U.S. Sales Crown

After more than a decade of being the US luxury leader, Lexus fell from its throne and watched both BMW and Mercedes Benz surpass it in 2011 sales. Lexus's year was complicated by production issues that arose in the wake of the natural disasters that hit Japan last March.

Lexus has no intentions of ceding its throne for long. It's also not about to sit back, make excuses about the natural disasters and expect a natural rebound. It plans to actively revitalize its US presence with the launch of a variety of new models.

Overall, Lexus has nine new or updated models to introduce this year and is also mulling moving into some new segments. The company hopes that the new models will help it to produce a 21 percent sales bounce, putting it back in the running for the US luxury market's top spot.

According to Automotive News, Lexus believes that it needs to add a little more excitement to its lineup.

One of the automaker's first moves of the new year was the introduction of the LF-LC concept, a bright red sports coupe that simply oozes speed and style from every crevice. Reports from the show seemed sure that the LF-LC was a pure concept with little chance of production anytime soon, but global marketing and product planning chief Karl Schlicht alluded to production, quoting a price of $100,000 to $130,000. An LF-LC-type coupe is definitely the type of car that could inject instant excitement into any car brand.

Other possible new models include CT200h variants, a seven-seat, car-based crossover, and other sports coupes below the possible production LF-LC.

In Detroit, Lexus also introduced the LX concept, a preview of the refreshed SUV. Other models due for a refresh include the GS 350 and GS 450h sport sedans.

Meanwhile, Lexus plans to get rid of underperformers like the HS 250 h.

Lexus is targeting 240,000 US sales (up from around 198,550 in 2011) but believes it can outperform that goal.



Stephy21 | 9:46AM (Mon, Jan 23, 2012)

I am glad to hear that Lexus isn't making excuses for what happened last year, i cant wait to see some of their new models.


Sami18 | 9:51AM (Mon, Jan 23, 2012)

I dont think Lexus will ever be robbed of their spot at #1, its good to hear that they are coming out with some new models tho.

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