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Land Rover DC100 Sport Goes Red

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On: Fri, Jan 20, 2012 at 2:54PM | By: Chris Weiss


Land Rover DC100 Sport Goes Red

Land Rover and Jaguar skipped this year's Detroit Auto Show in favor of India's New Delhi Auto Expo in order to showcase their concepts and models in the market. Land Rover unveiled newly-colored DC100 and DC100 Sport concepts at the show.

The DC100's design stays the same as it was in Frankfurt and LA, but the model gains a new look with Firenze Red exterior. Inside, the models get white leather with plenty of Firenze Red accents that make for a smooth, seamless transition from the exterior. The hard-top DC100 gets a white roof, and the concepts are also upgraded with off-road-optimized 20-inch alloy wheels shod in Cooper all-terrain tires.

The Defender Concept 100 has served as a first look at a Defender replacement that Land Rover hopes to get to market by the middle of the decade. Not only will the model return to the United States, where it's been missing for nearly 20 years, but Land Rover is also building it with a global focus and wants it to be rough and rugged enough for all areas of the globe.

John Edwards, Land Rover Global Brand Director said in a press release: "The Defender has always been at the heart of the Land Rover brand and single-handedly defines our go-anywhere, can-do spirit. Our ambition is to create an all new Defender for a global market that remains absolutely faithful to its original DNA: tough, versatile, durable and capable. At the same time, it will be developed for the 21st century and adaptable for the needs of future generations."

Though the DC100 doesn't look quite as off-road-ready as present and past Defenders, the concept brings some serious off-road equipment. The Terrain Response system automatically analyzes terrain and adjusts settings without the need for driver input. The Terrain-i system creates a 3-D map of the terrain ahead and makes suggestions on alternative routes. Wade Aid uses a series of sensors to measure the depth of the water and prepares the vehicle by closing vents, raising ride height, selecting the right gear and advising the driver on the optimal speed.

Take a closer look at the latest DC100s in the video below.




Comments

reply

Sami18 | 5:16PM (Fri, Jan 20, 2012)

The Land Rover DC100 looks great i really like the interior and the way they have styled these new concepts cant for them to hit the market.


reply

Stephy21 | 9:49AM (Mon, Jan 23, 2012)

They sure have done a great job with their new concepts they are going to sell like hot cakes when they hit the market.



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