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Last Tesla Roadster Rolls Off The Line

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On: Wed, Jan 4, 2012 at 4:14PM | By: Chris Weiss

Last Tesla Roadster Rolls Off The Line

Long ago, Tesla announced that it would end production on its groundbreaking Roadster by the end of 2011. And it really meant the end of 2011. Just days before the new year, Tesla built the very last Roadster.

The Roadster is one of five Final Edition Roadster models for the North American market and one of 15 worldwide. The model didn't receive any performance modifications but got a special exterior with Atomic Red paint, dual silver racing stripes and anthracite aluminum wheels.

The model was originally headed to a buyer in Canada, but due to some issues with importation, made its way back to the U.S. where some lucky buyer will have his chance at owning it.

The Roadster, which launched in 2008, was a technological breakthrough but an unprofitable product. Not only was the car the first major electric vehicle of the new electric movement, but it brought the performance of a high-end sports car. Of course, it also brought the super-$100,000 price of a high-end sports car, limiting its sales potential and causing Tesla to lose money on every model sold.

With the Roadster having retired, all attention now turns to the Model S sedan. With a starting price under $50,000 (after federal tax credit) and a more practical five- to seven-person layout, the Model S will prove more popular a product than the Roadster. Tesla founder and CEO Elon Musk has told the media that the entire first-year run of the Model S--about 6,500 models--has sold out and he expects the company to turn its first profit in 2013.

The first Model S cars--the high-end Signature Series--will arrive this summer.



Stephy21 | 9:15AM (Thu, Jan 5, 2012)

On the bright side we get to see a new car from Tesla.

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