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2012 Toyota Prius Gets A 3 Percent Price Hike

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On: Tue, Jan 3, 2012 at 2:57PM | By: Chris Weiss

2012 Toyota Prius Gets A 3 Percent Price Hike

Toyota has increased pricing on 2012 Prius models. Prices increase across the line, ranging from about 2 percent to just over 4 percent. Despite the increases, the Toyota Prius continues to offer one of the market's best combinations of fuel economy and price.

The base 2012 Prius Two starts at $24,760, with $760 destination charge. That's an increase of $480 over last year's Prius Two. The range-topping Prius Five, meanwhile, starts at $30,565, an increase of $1,015 over the 2011 model.

The Prius Three starts at $26,325 and the Prius Four starts at $28,995. All prices include the $760 delivery charge.

The 2012 Prius Plug-In, which hits select markets in March starts at $32,760.

The 2012 Prius receives some minor upgrades including LED daytime running lamps with on/off feature, revised front fascia and modified taillights. You can read more about the changes here.

Those that are looking for a Prius under the ~$25,000 mark aren't out of luck, but they will have to wait. Toyota will debut the Prius C at the 2012 North American International Auto Show next month. That model will be an entry level Prius and will price in below the Prius Two. Toyota has also promised that the C will have the best city fuel economy of any other non-plug-in car.

While the Prius continues to lead fuel economy among non-plug-ins, it's slowly getting pushed down the greater list by the increasing number of electrically powered vehicles hitting the market. Two years ago, the 2010 Prius was the fuel economy leader. Last year, it lost that title to the Nissan Leaf and Chevy Volt, and this year, new 2012 plug-ins like the Mitsubishi i-Miev have dropped it a couple notches down to the number 5 spot.

The 2012 Prius Plug-In awaits EPA testing, but should push the Prius name back up the MPG leaders list. Toyota estimates the Prius Plug-In will offer an 87 mpg-e and a 49 mpg hybrid rating.



Stephy21 | 9:37AM (Wed, Jan 4, 2012)

Its a shame they jacked the prices up on the Prius hybrid. In my opinion these hybrid cars are to expensive and should be lowered, its great that we are trying to help the economy but it sure is putting a dent in are wallets.

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