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2013 Ford Fusion Super Tease Via 'Augmented Reality'

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On: Fri, Dec 16, 2011 at 12:27PM | By: Chris Salamone


2013 Ford Fusion Super Tease Via 'Augmented Reality'

Up until now, fans would have had to actually download Ford’s latest Fusion app to glimpse into the vehicle’s future. But for those of us without an Android or iOS device or the motivation to download a teaser app, ahem, this might have been a challenging task. Ford has thought through the dilemma and produced a promotional video for the Fusion’s promotional launch – or a teaser video for a teaser app. Regardless of how you might feel, Ford’s new Fusion reveal app allows excited fans to slowly worship the upcoming 2013 Fusion day-by-day up until the car’s official unveiling in January and Ford’s video does a great job of making something, which sounds entirely hokey, actually exciting.

Interestingly, Ford has opted to label the experience ‘augmented reality’ – as if apps were anything else. Snide commentary aside, the Fusion app launches by the grit and determination of the app’s consumer. Players must find and capture a Ford logo with their respective device’s camera. Then, the logo initiates a Pokémon-reminiscent startup featuring virtual images, music choices, and a series of unlocking worlds which reveal various stages of the Fusion itself. Gotta catch ‘em all.

“We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion,” said Samantha Hoyt, Fusion Marketing manager. “The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion.” Oh, can we have the one which transforms into an Apache Helicopter?

On Tuesday, January 10 the Fusion will be introduced by Ford President and CEO Alan Mulally and Consumer Electronics Association CEO Gary Shapiro. Simultaneously, users of the Fusion app will be able to unlock access to the vehicle in its production-ready aspect. The app also allows personal Fusion customizations, four model specific individual track testing, and sharing on Facebook or Twitter.

Indeed, we live in a strange world – where marketing has become fastidiously intertwined with gaming. But who can really complain if marketing games are as fun as actual, less societally relevant, applications. Ford’s Fusion app video demonstrates that maybe, just maybe, there might be a place in our hearts for distractions which blatantly advertise consumer products at the same time. The key here, however, is that those products are exciting enough to improve the distraction.

Chevy’s decision to implant the Camaro into the Transformers franchise can be universally regarded as a good decision – with both the manufacturer and movie appearing better off. Will the Ford Fusion app, released into an angry bird-dominated market, create Fusion perceptions of virtual grandeur? Well, now we have two ways to find out.


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Comments

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Stephy21 | 9:31AM (Mon, Dec 19, 2011)

I think this app for the Ford Fusion was a pretty good idea, and it seems to be pretty cool to.


reply

imwithcoco | 1:54PM (Mon, Dec 19, 2011)

Somebody at Ford has been watching way too much Tron!



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