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Throughout The Car Industry

Fiat 'Seduction' Ad Gets Pop Up Treatment

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On: Wed, Dec 14, 2011 at 9:55AM | By: Chris Weiss

Fiat 'Seduction' Ad Gets Pop Up Treatment

We're guessing that VH1 wasn't the first thing to "pop up" in relation to the well-done viral ad for the Fiat 500 Abarth. Given that the ad has racked up over 2 million hits on YouTube, we're guessing there were a whole lot more pop-ups before VH1 ever got its hands on the video. But VH1 has the official, non-NSFW kind of Pop Up version.

Like any good Pop Up Video, the 'Seduction' ad version is full of all kinds of trivia, including things like the model's name and marital status, things we were way too mesmerized to bog ourselves down with the first time watching the video. VH1 also gives some spicy details about the shoot, like how the slap scene took 50 takes to get right and some lucky background hand got to apply the cappuccino foam to the model's chest with a turkey baster-- being the film set 'coffee guy' was never such a score.

In case you missed it, the Seduction ad pairs a wiry nerd with a stunning Romanian model. The model is bending over fixing her heel on the sidewalk--as we like to think all supermodels spend their days doing -- when the coffee-toting nerd walks by. Of course, he stops and grabs a prolonged look. She catches him, scolds him and then things get sexy. Then--suprise! The model is actually just the personification of the Fiat 500 Abarth, a sexy, sporty 500 that was introduced at the LA Auto Show.

The 500 Abarth doesn't exactly make a proper replacement for a European model, but it is a pretty nice car in its own right. Abarth adds a 1.4-liter turbo engine that's sure to give the tiny, iconic 500 plenty of pep. The car will hit the market next year.

But you probably didn't read this piece for the car, did you? The Pop Up video gives you just one more excuse to indulge in this guilty pleasure. And if you haven't seen it, well you now have a second chance. The Pop Up version is first and the original follows.



Stephy21 | 10:34AM (Wed, Dec 14, 2011)

This video gets me every time i see it, it's so corny and dumb but hilarious at the same time.

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