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Nissan Juke R Wasn't Approved By Nissan Execs

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On: Wed, Dec 14, 2011 at 12:01PM | By: Chris Weiss


Nissan Juke R Wasn't Approved By Nissan Execs

When you look over the pictures and spec sheet of the Nissan Juke R concept, you're left with the feeling that the extreme crossover must have been built by a tuning shop. Because what major automotive brand commissions something like a 530-hp small crossover? What automaker in their right, sane mind mashes a GT-R supercar and an entry level crossover?

Not Nissan, apparently. According to new reports, the British team that built the Juke R never actually got permission from Nissan's corporate headquarters. And, honestly, the Juke R makes a lot more sense now.

The Juke R definitely had a 'garage motorhead vibe' to it, as opposed to a 'global corporate concept' vibe. Even when Nissan first debuted the model, it was quick to say that it would never be built. That sounds about like the type of thing a company would say about a weird project that was never actually part of the official corporate game plan to begin with.

According to Auto Blog, the Juke R was built in secret by a Nissan team in Great Britain and never actually officially approved. From the report, it sounds as though even the extensive teaser and video campaign that we've seen over the past few weeks wasn't pushed through official channels. And apparently at least a few members of the Nissan brass were less than enthused with the idea of their flagship platform being used in the Juke.

On the one hand, I have trouble believing that a product that's been publicized as much as the Juke R was a complete secret to Nissan's higher-ups. On the other, the idea that the Juke R was solely the responsibility of a rag-tag group of engineers and designers makes more sense than thinking that it was an official Nissan project.

So in the end, it's hard to know for sure one way or the other. And it really doesn't matter--the very idea that a loose-cannon group of engineers built and marketed such a weird project within the walls of one of the world's biggest automakers is both amusing and inspiring. And the car's origins really don't change the fact that it's one of the craziest cars that we've seen all year, maybe in a few years.

Check out some Juke R action in the latest video:




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Stephy21 | 9:53AM (Thu, Dec 15, 2011)

This sucks i was really looking forward to the Nissan Juke R, maybe they will come out with something similar in the future.



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