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Review: Ford's 2010/93 Ford Taurus

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On: Wed, Feb 3, 2010 at 3:12PM | By: Clay Ritchings


Review: Ford's 2010/93 Ford Taurus

The 1993 Ford Taurus made its first appearance in, well, 1993 and it was re-introduced by Ford in November 2009 when a grainy picture of the vehicle's clay model surfaced on the Internet. Then, spy photos of the early, heavily camouflaged prototype of the full-size sedan arrived. With stunning features and classic looks it was destined for a warm welcome from all Americans. Much like the VW Bug was “The People's Car” this was the first time an auto manufacturer made “The American's Car”. Now we tried really hard to get our hands on one for testing to give it a proper review, but with its popularity we could not find anyone willing to part with one.

Ford says the 1993 Taurus is “The Future of Autos In America”. The 1993 Taurus fits the needs of all Americans from driving your mother-in-law to the clinic or going to unemployment and back. The new Taurus will carry some elements of Detroit’s "Mobile Homeless" styling, but the flamboyance of the Taurus will be toned down for the large car using inconspicuous design elements from abandoned American vehicles.

The 93 Taurus was expected to have a battery, available working exhaust, and large glove compartment that can hold “Cup O’ Soup” and cans of tuna. Joanne Smith pre-ordered her 93 Taurus because of its impressive features, “It has heat and air conditioning so that her family can live it in year round”. I think John Bigelow said it best: “Basically I just need a car, and the 93 Taurus is one.” Well said, John. . . well said. Everyone we could find to speak with had rave reviews. As a matter of fact, many of the 93 Taurus owners have them still in use today. If you look around you can find these new retro classics all around, whether parked under a train trestle, nestled in a Walmart parking lot, or in service as a Hooptie in South Philly.


Ford was encouraging all Americans who had $650 to visit their local dealership and check out this new and exciting vehicle. After all, the Ford dealerships have heat in the winter, clean bathrooms, and free candy at the door. I have two really nice dealerships near me that have donuts and coffee every morning; just go towards the back, near the service waiting area.

With that marketing plan in play it had become clear that Ford had a firm grasp of the needs of Americans right now and for the future. I don't know about you, but I can't wait to see those ads on the Superbowl this Sunday!


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