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Hertz For Heroes Program Offers $3M In Free Weekend Rentals To Returning U.S. Service People

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On: Mon, Nov 28, 2011 at 4:54PM | By: Andrew W Davis

Hertz For Heroes Program Offers $3M In Free Weekend Rentals To Returning U.S. Service People

In a campaign they say is designed to “honor…U.S. troops returning home” and “thank them for their bravery, sacrifice, and dedication,” the folks at Hertz Corp. will be giving said service people 40,000 vouchers that entitle each of them to a free weekend (Friday to Monday) rental of a “midsize”—more on that later—car anywhere in North America.

If you do your part.

[It’s easy. Honest.]

“Your part” turns out to be renting anything in Hertz’ fleet, anywhere you want, under any circumstances. Or, put less simply (though more officially):

“Hertz will donate a portion of each rental between Veterans Day (November 11) and December 31, 2011 towards a pool of free weekend rentals to be distributed to servicemen and servicewomen. The goal is to donate the equivalent of 40,000 free weekend rentals, an estimated value of $3 million.”

But that means…

“Every completed transaction will help us to reach our goal of providing 40,000 free rentals. All transactions—from Hertz.com, at our counters, through our phone reservations, through social media, through travel agents, through all our channels—will qualify. In addition, we’ll include transactions for Hertz on Demand, Hertz Equipment Rental, Hertz Car Sales, and Hertz Entertainment Services. Our entire company is behind the effort.”

The aforementioned “portion” turns out to be one percent of the aforementioned rental fees. That might not seem like much, but one percent is more than nothing, and if even only one free rental is granted, it’s a success in my book.

Now you might be wondering—as I did—how the vouchers are going to be distributed once Hertz starts passing them out in January. Well, wonder no more:

“Hertz is also pleased to note that NDTA—the Association for Global Logistics & Transportation—a non-profit educational, defense transportation oriented association, will partner with them in the campaign by assisting with the distribution of vouchers through various military channels and organizations.”

I’m still not quite sure how it’ll work even with that explanation, but I’m not getting one regardless, so it doesn’t matter. You, on the other hand, should know that the vouchers are fully transferable, so anyone in the military that gets one can “re-gift” it to anyone they want.

But fear not: Although they missed Christmas 2011, the vouchers are good for 18 months—expiring on June 30, 2013—so look for yours Christmas 2012!

Now let's get to the heart of the matter: the cars. Now you’ve read that Hertz is offering vouchers for a “midsize” car. That’s true. But it’s also true that they have no such classification in its fleet. Fortunately I found a Hertz representative to clear that up. Turns out that they are really referring to cars in the “Intermediate” and “Standard” categories, which—according to their website—amounts to something between a Toyota Corolla and a Mitsubishi Galant “or similar.”

[Now before you go and think they’re doing this program on the cheap, I’d like to remind you that “below” an “Intermediate” on the Hertz price—and size—ladder are three additional rungs, “Compact”, “Economy” and “Sub-Compact”. They could be putting our service people into Chevy Aveos instead....]

And so we've come full circle. I know it will take a great deal of arm-twisting for you to spend some time in a new convertible Ford Mustang GT, Chevy Corvette or Camaro SS, a Dodge Challenger RT coupe, Mercedes-Benz GL 450 or GMC Yukon Denali SUV and/or any of the other vehicles in Hertz’ wide-ranging fleet in order to support their “Heroes” program.

But compared to the “sacrifice” made every day by our men and women in uniform, I think even you can admit that doing “your part” to support theirs is the very least you can do.

[Did I mention they have work trucks and vans, too? I’m not sure how the “business expense” game works, but I’m fairly certain in this case it could work. Oh, and they have a “Green Traveler Collection,” too, with hybrids and whatnot if that’s your bag. And there's another class they call “SUV/Minivan/4x4” that has those in it. Plus there’s…]



Stephy21 | 9:48AM (Tue, Nov 29, 2011)

This is a great thing that Hertz is doing, its about time some one showed are soldiers how much we appreciate them.

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