Login to your account
Not a member? Register now.

Subscribe To The Blog:

Follow Us

The Latest News And Reviews
Throughout The Car Industry

Sexiest Car Commercial Ever? Fiat 500 Abarth Gets Some Advertising

Comments: Leave | View
On: Mon, Nov 21, 2011 at 4:18PM | By: Chris Weiss

Sexiest Car Commercial Ever? Fiat 500 Abarth Gets Some Advertising

Europe: It's a place that has a whole lot of sexy cars and a whole lot of sexy women. So why not flaunt both? After all, models and cars go together quite well. Sexy women are often seen draped across car hoods on magazine covers, prancing around supercars and concepts at auto shows and even selling the merits of everyday sedans and coupes on TV.

Fiat is not afraid to use the power of a strong, sexy woman in its US advertising, as witnessed by its Jennifer Lopez-500 campaign. The Fiat 500 Abarth takes a step up from the 500 in sportiness and performance -- and also in sexy advertising. The first commercial for the all-new Fiat may just leave you drooling and uncomfortable.

The commercial pictures a somewhat nerdy, hapless pencil pusher making his way to work while sipping on a latte. His eyes catch a tall, slender model bending over to adjust her heel and he's paralyzed like a teenager at topless beach. All he can do is stop and stare open-mouthed.

The assertive model catches him, appears angry and aggressive at first, scolding him in luscious Italian and letting loose a loud slap. Then she suddenly switches gears and turns on the sex. And, not surprisingly, that's where the commercial really takes off. I have no idea of what words the model is actually speaking, but they're the sexiest damn thing I've heard all month.

What brings us back from European softcore to car commercial is the fact that this model in a black-and-red dress is but a figment of the imagination. She's actually just the personification of the sexy, black-and-red 500 Abarth, something the protagonist realizes when he moves in for kiss.

"You'll never forget the first time you see one."

I actually may forget the first time I saw one (earlier this month), but I won't forget that commercial anytime soon—pretty effective advertising.

The Fiat 500 Abarth, which unlike this commercial will be coming to America, debuted at last week's LA Auto Show. Abarth is a motorsports tuner that creates high-performance versions of Fiat models, and the 500 Abarth gets a 1.4-liter turbo four-cylinder engine, body kit, modified suspension and upgraded brakes. We're still waiting to hear the specs and price.

Sorry to basically transcribe the entire commercial and ruin the surprise, but I figure you'll be watching either way. Decide for yourself if this isn't the sexiest damn car commercial you ever saw:

Photo Gallery (click a thumbnail to enlarge)



Stephy21 | 9:57AM (Tue, Nov 22, 2011)

Great commercial a little corny but i liked it.


lambeau62 | 5:02AM (Mon, Feb 6, 2012)

What are you looking at? Huh!?
What are you looking at?!
(She slaps him)
Are you undressing me with your eyes?
Poor guy you cannot help it?
Is your heart beating? Is your head spinning?
Do you feel lost thinking that I could be yours forever?

Leave A Commment

Allowed HTML tags: <a href=""> <abbr title=""> <b> <em> <i>
Please no link dropping, no keywords or domains as names; do not spam, and do not advertise! rel="nofollow" is in use