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Everyone Else Is Doin' It: Jaguar Wants A Mini Car

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On: Fri, Dec 2, 2011 at 10:56AM | By: Chris Weiss


Everyone Else Is Doin' It: Jaguar Wants A Mini Car

BMW has Mini. Mercedes-Benz has Smart. Lotus has an upcoming city car. Aston Martin has the Cygnet. Jaguar? Well it's owned by Tata, maker of the world's cheapest tiny car, so it probably should have a tiny luxury car, but right now it doesn't have anything. That all appears likely to change as a top Jaguar exec expressed interest in designing one.

Jaguar design chief Ian Cullum--mastermind behind such greats as the C-X75--told What Car? recently: 'It's a personal view, but there's room for a premium small car. It would be a high-end small car for city use."

That simple quote from Cullum tells us a few things:

A. Jaguar hasn't yet committed to building a small car, so it may or may not happen. Like any car, it sounds like the business case needs to be solidified.

B. Any potential Jaguar small car should be all Jaguar and not Tata. Tata is an Indian manufacturer that offers cheap, small cars for that market. In fact, the Nano has held the title of world's cheapest car. Obviously no matter what Jaguar built, it would have to be highly upgraded from any Tata vehicle, but What Car's report sounds like Jaguar would be developing the car from the ground up, as opposed to building atop a Tata model the way Aston Martin repackaged a Toyota iQ for the Cygnet.

Cullum didn't get into too much detail about what the Jaguar small car would look like but described it as a "car that people just want." So not a Jaguar version of the Aston Martin Cygnet, in other words. He left open various possibilities, including a sedan, hatchback and coupe.




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Stephy21 | 10:09AM (Mon, Dec 5, 2011)

I would really like to see Jaguars Mini Car, hopefully it is pretty cool.



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