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Volvo Unveils Pricey Polestar Tuning Option

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On: Tue, Nov 8, 2011 at 1:45PM | By: Chris Salamone


Volvo Unveils Pricey Polestar Tuning Option

Volvo Cars of North America announced yesterday that factory-approved tuning software would be available for purchase next week. The software can be mated to any new or slightly used Volvos mated with T5 engines sold from model year 2008 and up. Volvo enthusiasts will have something to smile about because official Polestar performance upgrades do not affect that almighty factory warranty, so we can all avoid any sad buyer’s remorse commonly associated with performance purchases and voided warranties.

There is some bad news mixed with the good, however. Volvo’s Polestar tuning option runs a jaw-dropping $1,295 installed, yet adds a mere 23 horsepower and 29 lb.-ft. of torque to upgraded vehicles.

Yes, Polestar has been Volvo’s heavyweight performance partner since 1996. And yes, the companies have produced some nice race performance cars over the years. This option, however, is less oriented for racing and more applicable to upping your Swedish vehicle’s fun factor without sacrificing fuel consumption.

“Our performance-oriented customers have told us they wanted a tuning option for their vehicles,” said Chris Dauerer, Volvo Cars of North America’s vice president of customer service. “With Polestar, we are able to unlock the power potential of our engines which leads to impressive acceleration and a more memorable driving experience – not to mention it adds value to the vehicle.”

Polestar performance tuning software will be available on November 14. Also, in case any would-be consumers are worried about affecting engine reliability, the extra power comes from increasing airflow into the combustion chambers while advancing spark timing—improvements which should not impact the steadfast nature of your vehicle’s engine. The companies also claim that Polestar’s efficient tuning increases power output only when it is demanded, and thus, in turn, fuel consumption should remain unaffected.

Volvo is quick to point out that adding a Polestar package has one major benefit over other aftermarket tuning applications: maintaining the manufacturer’s warranty. Maybe buyers can feel better about dropping $1,295 for a somewhat noticeable performance upgrade when their tech-savvy neighbor ends up spending three times as much over a non-factory approved modification gone wrong? Sure the Polestar option is pricey, but many luxury consumers aren’t interested in sacrificing the manufacturer’s blanket of security for the intoxicating stench of raw performance. The Polestar package is a good mix of modest performance, security maintenance, and attainable pricing for the luxury vehicle market.




Comments

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Stephy21 | 9:22AM (Wed, Nov 9, 2011)

The Polestar Package is a little pricey, the package really isn't gonna give you much more power. So i don't see why people would want it but their are car junkies out there that like this stuff.



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