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Jaguar Land Rover Going To Delhi Instead Of Detroit

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On: Fri, Nov 11, 2011 at 9:21AM | By: Chris Weiss

Jaguar Land Rover Going To Delhi Instead Of Detroit

In a move that demonstrates how diverse and large the global auto market is becoming, Jaguar Land Rover has decided to attend the 2012 New Delhi Auto Expo in favor of the 2012 Detroit Auto Show. The shows almost completely coincide, with New Delhi running from January 7th to the 11th and Detroit running from the 9th to the 22nd. While the U.S. was once the clear leader in auto sales, other nations are catching up and even surpassing it.

Jaguar said that its decision was a strategic way of covering more global ground. Because it will show all of its latest concepts and cars at the LA Auto Show this month, it won't have anything new to show in Detroit. So instead of just parading the same wares around the U.S. once again, Jaguar Land Rover will bring them to a different market.

While Jaguar didn't specifically mention Tata, the fact that its owner is an Indian corporation must have helped to sway its decision.

Those who don't follow auto sales and news may think that the U.S. is the world's largest auto market. The country is home to distinct consumer and commuter cultures that combine to create a rabid demand for automobiles, but the U.S.'s population pales in comparison to other countries. In 2009, China, with its world's-largest population, experienced a 50 percent year-over-year auto sales growth, overtaking the U.S. as the world's largest auto market.

India isn't quite at that same level yet, but a recent CNBC list of the world's largest auto markets puts it in the number 6 spot. With a population close to that of China, and a developing economy, India stands to become a key market for future growth.

Land Rover will bring an updated DC100 concept to the LA Auto Show later this month. We'd anticipate that it plans to bring it to New Delhi too, since it is building the car with emerging markets and rugged terrain in mind.



Stephy21 | 9:47AM (Fri, Nov 11, 2011)

It would be awesome to have this new jaguar land rover at the LA auto show. cant wait.

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