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BMW Opens Apps To Developers

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On: Mon, Nov 7, 2011 at 4:00PM | By: Chris Weiss

BMW Opens Apps To Developers

 In 2010, BMW became the first automaker to throughly integrate the iPhone into a vehicle with an app-based interface. It launched the interface in the Mini line, with the Mini Connected system. The BMW version followed a year later, and BMW was officially part of the app world.

BMW has been developing apps at two different facilities: one in Mountain View, California and one in Munich. It will add a third facility in China and will open up apps to developers all over the globe, moves that should steadily increase the number and scope of apps available to BMW owners.

The world loves its apps. Back in the dark days when all computing was done on… well... computers, we used to call them programs. And whether it was a new game or tax preparation program, apps (programs) just made our lives easier, more entertaining, and overall better. When the iPhone came out, suddenly programs (apps) were with us all the time and we had a new level of convenience and fun pretty much anywhere we were.

The one place it's still difficult to access apps is in the car, since fiddling around with your phone is dangerous and impractical. But app-based interfaces like BMW Connected and Mini Connected transport the apps from phone to car. All that's missing is an app store brimming with all kinds of third-party devoloped content.

Well, BMW announced this week that it is opening its software up to third-party app developers. This should ensure that many of the apps you love to use at home or on the go will be available directly in your BMW or Mini. BMW will review and certify all apps.

Meanwhile BMW is opening a third technology center charged with working on in-house apps. The ConnectedDrive China Lab is located in Shanghai and will give BMW a presence in China, helping it to tailor apps specifically to the Asian market. The China lab will work closely with Munich and Mountain View toward the future of in-vehicle apps in categories like community, car-related functions, infotainment and location-based services.



Stephy21 | 9:43AM (Tue, Nov 8, 2011)

Wow apps in you car? That is a first, i think it would be neat to have your car programmed to all your favorite apps, but i think it would be kinda dangerous people are already distracted enough.

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