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Chevy Officially Targets US For Colorado Launch

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On: Tue, Oct 11, 2011 at 10:15AM | By: Chris Salamone


Chevy Officially Targets US For Colorado Launch

After months of rumors, General Motors has decided to launch their latest global platform Chevrolet Colorado in the United States. However, don’t expect the US version to be exactly the same as the Colorado recently unveiled in Thailand. GM’s global product development organization intends to study the US market and make thoughtful adjustments for our distinctly American market – insert gargantuan cup holders here.

“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience.”

While the current Colorado looks to conclude production in Shreveport, Louisiana after the 2012 model year, product details for this latest Colorado remain obscured by the veil of corporate discretion. The General expects to announce timing, pricing, and production location sometime in the undisclosed future.

The Thai model lineup includes both 2WD and 4WD vehicles, offered with extended-cab or crew-cab variants. What’s more, the Thailand Colorado receives GM’s new 2.5L and 2.8L turbo diesel engines. Now, if only we could have monster towing capacity in our midsize trucks…

By a recent GM press release, it seems as if all the buzz surrounding GM’s Thailand launch at least contributed to the company’s decision to bring their latest Colorado home. “The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, VP of global market and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to US customers.”

Since Thailand is the world’s largest market for midsize pickups, we can forgive GM for debuting the Colorado there. We can forgive GM for leaving the current Colorado out-dated and stale in our dwindling midsize US truck market. But, we cannot forgive another American-made midsize truck without the brass to haul our loads or the practicality to make a three-point-turn. The small/midsize truck market is not struggling from lack of demand, but from a lack of supply. We simply don’t have enough good value, good quality small trucks. This newest Colorado looks to fill in that gap.


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