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Nissan Thinking Of Reviving Datsun Badge For Entry Level Line

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On: Fri, Oct 7, 2011 at 1:25PM | By: Chris Weiss

Nissan Thinking Of Reviving Datsun Badge For Entry Level Line

The Datsun brand dates back to the early 20th century and was taken over by Nissan. Nissan Motor Company marketed most of its vehicles under the Datsun brand between the time it was formed in 1933 and 1983, when Nissan officially replaced it with "Nissan" for all cars in the line. People old enough likely remember cars like the Datsun 240Z and 280Z, which were the predecessors to today's Nissan Z models, and pretty distinct sports cars on their own.

Rumor has it that Nissan is considering bringing the Datsun marque back. Datsun would in no way replace the well-established Nissan or Infiniti brands, but would be used for a new, entry level line of vehicles for developing markets.

While the idea of using Datsun name for an entry level brand might sound strange to anyone that equates "Datsun" with its sporty cars of the 70s and 80s, it is actually historically accurate. After Nissan entered the U.S. market in the late 50s and prior to its discontinuation, the Datsun brand was used for most Nissan vehicles, while the Nissan brand was reserved for larger, higher end vehicles built. Of course, now Nissan also has Infiniti, so the only place to go is down.

According to Auto Express, the Datsun brand would be used for affordable, entry level vehicles in emerging markets like China and Russia. It would be the Nissan counterpart to sister company Renault's Dacia brand.

A Nissan spokesperson explained: "We are looking at various brands and the option to acquire various brands for use in the future, should we want to. We need to make sure that we own the Datsun name. If we were to use it, Datsun would most likely be a brand for large, developing markets such as Russia and China."

If Datsun is revived, let's just hope that eventually it expands to the U.S. market and builds a modern-day interpretation of the 280Z with fastback proportions and recessed, circular headlamps.


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