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Alfa Romeo Planning Sedan Based On Chrysler 300

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On: Wed, Oct 5, 2011 at 2:39PM | By: Chris Weiss


Alfa Romeo Planning Sedan Based On Chrysler 300

In an attempt to boost its sales and earn some profitability, Alfa Romeo will be offering a raft of new models over the next few years. While the company was originally rumored to have an SUV in the works, the latest word is that that model is scratched. Instead, Alfa will add a flagship sedan.

According to Autocar, Fiat revealed that it wants to position Alfa within a class of "near premium" brands that it defines as Volkswagen and Volvo territory. I'm not sure I'd call Volkswagen "near luxury," as I've always thought of it as a pretty run-of-the-mill German brand, but I understand what they're thinking when they mention Volvo—a little classier and more exclusive than your average Accord or Camry, but not exactly a Mercedes.

As the report goes, Alfa's flagship sedan will be based on the Chrysler 300C and may be built in Detroit alongside its American sibling. The front-engined, rear-driven sedan will debut in 2014.

While Alfa has canceled plans for a full-sized SUV, it still plans to introduce a small SUV by 2013. The model will offer all the utility of an SUV with the tight handling that's expected of the brand.

Alfa has pushed back the US launch of the Giulia sedan and station wagons by a year to 2014, meaning we'll have to wait a little longer before getting a full dose of Alfa (the Giulia sedan was originally expected to come in the first wave of Alfas in 2013).

In building new models, Alfa and parent company Fiat want to turn Alfa's image around to one of reliability, customer satisfaction and value--things you'd expect from an 'almost luxury' brand. It intends to sell around 155,000 units this year and has set a goal of 400,000 by 2014. While that goal still seems ambitious given the delays and product shake-ups that have become standard at Alfa, it's less than the 500,000 goal that was previously announced.

Alfa intends to position itself as "an Italian brand with a strong commitment to advanced technology, performance and style that will become a global competitor in near-premium segments within three years."




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