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Toyota Goes "Extreme" With Its New-ish Tacoma (In Name, At Least)

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On: Fri, Sep 30, 2011 at 9:05AM | By: Andrew W Davis


Toyota Goes "Extreme" With Its New-ish Tacoma (In Name, At Least)

CRASHBOOMPOW!

TRIPPENDICULAR DUDE!

IT’S TOTALLY EXTREME!

Hi. As a member of the generation called “X” I’ve been subjected to the above style of advertisement slogan for years now. Recently, however, I noticed that it had finally died down to a low roar. But then Toyota had to go and mess it all up with their new TACOMA EXTREME!

Saying something is “extreme” does not make it so. Turns out, things are similarly neither “radical” nor “insane” just for the naming. But Toyota is apparently having a harder-than-usual time selling its “updated” 2012 Tacoma midsize pickup, and seeing as how their waiting room is filled with nothing but teen magazines from the 1990s, “Tacoma Extreme” got the naming nod for this go-round of model freshening.

Well, that’s not entirely true.

Its full name—at least for the pre-production version they unveiled at the 2011 Texas State Fair—is the “2012 Toyota Tacoma Toyota Racing Development T/X [Tacoma Extreme] Baja Series Limited Edition Pickup” or “TTTRDT/XBSLEP” if you prefer acronyms.

Said to be “inspired by Toyota’s Baja racing heritage” the truck “reveals bold graphics with its concept name ‘Baja Series’ and “elevates the capability of Tacoma’s TRD Off-Road pickup to a new level of fun and function.”

But if you’d prefer something less ephemeral than that description, let’s all turn to Toyota as they regale us with the tale of the Tacoma Extreme’s reason for being:

“Toyota has a rich Baja racing truck heritage that dates back nearly three decades and includes numerous titles at the legendary Baja 500 and 1000.Toyota’s desert racing program has inspired the development of numerous TRD off-road focused products and packages over the years including the Tacoma PreRunner and TRD Off-Road packages for both Tacoma and Tundra. Last year, Tacoma’s Off-Road Package was enhanced with the launch of the TRD T|X and T|X Pro packages. TRD now takes Tacoma off-roading to the next level with the development of the T|X Baja Series.”

Right.

But in terms of what’s actually going to be done to the truck, they say:

“The T|X Baja Series is currently undergoing final testing for application on both the Tacoma Access and Double Cab 4x4 models equipped with the TRD Off-Road Package. Expansion to include PreRunner models is also being considered. The Tacoma T|X Baja Series is equipped with a 4.0-liter V6 engine with either six-speed manual and five-speed automatic transmissions. In addition to an electronically-controlled locking rear differential, Active Traction Control (A-TRAC), Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC) currently equipped on the TRD Off-Road package, the limited edition T|X Baja Series adds BF Goodrich T/A KO tires (LT265/70R16) and bead-lock style off-road wheels with an exclusive Gun-Metal Gray finish, TRD Cat-back Exhaust, increased front ride height of nearly two inches and unique Baja Series graphics.

“The front suspension has been upgraded to include Ø60mm piston Bilstein race shocks with TRD coil springs that feature a protective zinc plated body and a one inch increase in wheel travel. The rear suspension is equipped with Ø50mm piston Bilstein race shocks with a remote reservoir to increase shock oil capacity for greater heat dissipation and damping sensitivity. The rear shocks also include a zinc plated body and a 1.5-inch increase in wheel travel.

“The T|X Baja Series will be part of a 2012 Tacoma line that is updated with a restyled front end and a refreshed interior in all models. Exterior changes include a redesigned hood, grille, headlamps and front bumper, among other changes. Inside, Tacoma has a new center-instrument panel design with a revised gauge cluster, along with a new steering wheel. A redesigned center stack adds new air conditioner/heater controls and power point locations.

“The 2012 Tacoma interior also gets a new look with a black high-contrast center console, switch plate covers, dash and upper door trim, while the SR5 grade features a new seat fabric design. Tacoma offers new heavy-duty all-weather flooring option for 2012 on Tacoma Access and Double Cab models equipped with a V6 engine. The more specialized TRD Sport and Off-Road packages also feature new water-resistant fabric protection seats.”

[Sorry you asked? Oh, right. You didn’t. My bad.]

Anyhoo, it should have sufficed to say that which headed the press release in bullet-point-fashion: “Inspired By Toyota’s Baja Racing Heritage”; “Enhanced Suspension For Greater Off-Road Performance” and “Special Package Adds to Updated 2012 Tacoma”, but I’m into EXTREME explanations and EXTREME quoting of potentially-unnecessary-but-still-EXTREME-details.

[See? Saying something’s “extreme” does NOT make it so, Toyota. It’s time for you to get some newer magazines…]


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