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Hyundai To Debut ARKed-Up Veloster At SEMA (Noah Could Not Be Reached For Comment)

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On: Thu, Sep 29, 2011 at 5:01PM | By: Andrew W Davis

Hyundai To Debut ARKed-Up Veloster At SEMA (Noah Could Not Be Reached For Comment)

“To showcase the performance capabilities and aftermarket potential of its innovative three-door coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car.”

Finally a car company comes out with a press release that doesn’t require distilling and translating and—as I’ve heard Brits say—“mucking about.”

I don’t usually “phone in” my articles, but, as it turns out, those nice folks at the Car Company Nobody Saw Coming pretty much did my work for me. It continues…

“The ARK Performance Veloster will be unveiled at the 2011 SEMA Show with a custom twin-scroll turbocharger increasing its horsepower to 210HP and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. ARK Performance’s Veloster will be shown in the Hyundai booth between November 1-4, 2011 among other modified Velosters and Genesis Coupes.

“The ARK Performance Hyundai Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.”

[I’ll have to step in here for a minute and point out that this hasn’t ACTUALLY been built yet. Either that or Hyundai’s PR people are having a bit of trouble with their tenses. But I digress….]

“‘The Hyundai Veloster is an ideal car for enthusiasts with its distinctive design and dynamic architecture,’ said Ted Lee, owner, ARK Performance Inc. ‘At SEMA, our ARK Performance Veloster will bridge the realm between an affordable sports car and an extreme motor sports vehicle. From the first Tiburon, to the Genesis Coupe, and now with the Veloster, ARK Performance continues to uphold the torch as the pioneer of aftermarket performance manufacturing for Hyundai.’”

[Me again. If you’ve never heard of “ARK Performance Inc.”, don’t feel bad as that’s probably due to the fact that they’re a Korean “tuner” firm that—despite saying it “leads the way in the automotive aftermarket” and was “founded 15 years ago”—it nonetheless ain’t exactly AMG. At least not yet…]

“ARK Performance has planned numerous modifications to make this Veloster a must-see vehicle at this year’s SEMA Show…

[Sorry. Last time, I promise. What follows is their run-down of all the stuff they PLAN to do, and it’s QUITE a list. So I’m signing off here, leaving you with the dulcet tones of “The Hyundai & ARK ‘Tuners Gone Wild’ Revue”….]

"Mechanical components ARK plans to customize include:

* ARK Turbo Charger and Intercooler System

* ARK Intercooler Piping System

* ARK Custom Oil Cooler

* ARK Turbo Manifold

* ARK Lightweight Pulley System

* ARK Six-Pot Big Brake Kit

* ARK Eight-Point Chromoly Rally Style Roll Cage

* ARK DTP Track Coilover System

* ARK Upper Strut and Front and Rear Sway Bar

* ARK Camber and Control Arms

* ARK GRIP Dual Exhaust

* ARK RSEPC Downpipes and Test Pipes

Interior enhancements include:

* JPM Coachworks Custom OEM Seats with Alcantara Interior

* JPM Coachworks Custom Alcantara Shift Boot

* JPM Coachworks Custom Alcantara Dashboard

* JPM Coachworks Custom Alcantara Headliner

* JPM Coachworks Custom Alcantara Doors and Visors

* JPM Coachworks Custom Floor Mats

* JPM Coachworks Custom Alcantara Audio Finish

* Image Dynamics Q450.4 Amplifiers

* Image Dynamics Q600.1 Amplifiers

* Image Dynamics XS65 Component Speakers

* Image Dynamics ID10D4 Subwoofers

* ARK Racing Pedals

* DSG Performance / Password JDM Shift Knob

* DSG Performance / SUN Automotive Eco

* DSG Performance / SUN Hyper Voltage System GT

* DSG Performance / SUN Automotive Gauss System

* DSG Performance / SUN Automotive Hot Inazma Pocket

* DSG Performance / SUN Automotive Hyper Ground System

* Jason Noren Fabrications Custom Rally Cage

* Adam Perry Custom Audio Setup

ARK Performance will also make moderate exterior modifications to the Veloster, including:

* ARK CFX Designs Front Lip

* ARK CFX Designs Side Skirt

* ARK CFX Designs Rear Bumper

* ARK SFX Designs Wide Front and Rear Fenders

* ARK CFX Designs Grille

* ARK SFX Rear Wing Mount

* OneEighty Custom Headlights

* OneEighty Custom Taillights

* OneEighty Custom Fog Lamps

* Rally Armor Custom Veloster Mud Flaps

* Rally Armor Custom Veloster Mounts

* DSG Performance / Password JDM Chromoly Lug Nuts

* Yokohama Advan RZ Gunmetal x5

* Nitto NT05 x5

* Beyond Autobody Custom Paint and Finish"

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