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2011 Initial Quaility Survey Results

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On: Tue, Sep 20, 2011 at 12:19PM | By: Peter C Sessler

2011 Initial Quaility Survey Results

Every year the gods over at Agoura Hills speak and the auto manufacturers quake in their... boots. I’m talking about the research and survey firm J.D. Power and Associates. They publish The Power Report, a monthly newsletter targeted towards the auto industry. Besides the usual business-oriented articles, the company also conducts a number of surveys and their best known one is the J.D. Power and Associates’ Initial Quality Survey.

Carmakers often use the results of this survey in their advertising: to point out how “good” their cars are and, indeed, there are some car buyers who place great value on such information. Personally, I believe that, at best, this survey and others like it highlight overall trends more than anything else. If you look closely, there are inconsistencies.

For example, I know that many cars are built on the same assembly line. For example, the Chrysler/Dodge minivans are built on the same assembly line, yet they get different results. No, they aren’t different and the difference has to do with the people who buy them, and no survey takes that into account.

Also, do these surveys really make any difference? The best-selling SUV, the Ford Explorer ranks a lowly 116 along with the rest of Ford. And take a look at the popular Toyota. It ranks 101, yet the Scion ranks at 123. Does Toyota put more care into building the Toyota cars over the Scion? I doubt it.

Anyway, listed below are the results of the 2011 survey. Take them with a grain of salt. The rankings average the number of problems per 100 vehicles and the industry average is 107.

Rank, Make & Number of Problems (Per 100 Vehicles):

1. Lexus 73

2. Honda 86

3. Acura 89

4. Mercedes-Benz 94

5. Mazda 100

5. Porsche 100

6. Toyota 101

7. Infiniti 102

8. Cadillac 103

9. GMC 104

10. Hyundai 108

10. Subaru 108

11. BMW 109

11. Chevrolet 109

11. Volvo 109

12. Chrysler 110

13. Lincoln 111

14. Audi 113

14. Kia 113

15. Buick 114

15. Jaguar 114

15. Ram 114

16. Ford 116

17. Nissan 117

18. Jeep 122

19. Land Rover 123

19. Scion 123

20. Mini 131

20. VW 131

21. Mitsubishi 133

22. Suzuki 136

23. Dodge 137


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