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Hyundai i30 Go For Launch

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On: Tue, Sep 13, 2011 at 11:20AM | By: Chris Salamone


Hyundai i30 Go For Launch

Back in 2007, Hyundai unveiled the company’s first i30 which was released exclusively in Europe. In 2010 alone, the i30 attracted 115,000 buyers—making Hyundai history as the largest-selling brand vehicle in Europe, totaling more than 350,000 units from 2007 to mid-2011. So, what’s the big deal about the next generation i30 to be premiered at the 2011 Frankfurt Motor Show?

Although this latest i30 will be available only to European buyers, it is a car which perfectly represents Hyundai’s ability to adapt to new markets and prosper, a symbol of the company’s incredible success both abroad and in the United States, and a firm statement that funky-practical vehicles don’t need a ridiculous nametag.

The i30 was Hyundai’s first attempt at making a European style vehicle, both made and engineered in Europe at their cutting-edge manufacturing facility in the Czech Republic. In addition, the i30 was the first Hyundai model to achieve five stars from Euro NCAP.

Looking back on so much success, the i30 stands for the premise that Hyundai is a brand which recognizes regional wants and needs and fulfills consumer demand. And that pattern has repeated almost identically in the United States. Consider their variety of US made vehicles and the company’s ability to displace Toyota and Honda as the champion of imports.

Senior VP and COO of Hyundai Motor Europe, Allan Rushforth, noted, “We expect the new-generation i30 to appeal to young, progressive buyers who want a car that not only performs well but looks great too. In this way, the new-generation i30 will contribute to future sales success, growing brand awareness and improving perceptions of Hyundai among European customers.”

Rushforth’s statement sums up Hyundai’s main objective: to sell cars which perpetuate an idea of practicality and glee. The i30 appears to be a car without the glamour of large scale battery banks, regenerative breaks, or the gimmicky thrill of playful naming like Volt, Juke, Prius, and the like. In so doing, the i30 is a modern car without the false promise of unrealistic expectations. Consumers can expect great reliability, drivability, gas mileage, and value.

And if the prospect of a strong C-segment contender doesn’t attract European buyers, then certainly Hyundai’s Five Year Triple Care Package will smooth over any buyer concern. The Five Year Triple Care package allows five years of unlimited mileage for the vehicle warranty, roadside assistance, and health checks.


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