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It's All You: Volvo Concept Teased

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On: Mon, Sep 12, 2011 at 10:29AM | By: Chris Weiss


It's All You: Volvo Concept Teased

This angry-looking SOB is the all-new Concept You from Volvo—or at least a teaser pic of its grille. The concept, which may be a preview of the next S80 flagship, will make its debut at this week's Frankfurt Motor Show. Volvo has released a little teaser video providing a glimpse at what it's all about.

While "You" may seem like an odd choice of names for a concept car, it alludes to a rather smart marketing strategy. Volvo's recently designated "Designed Around You" campaign is aimed at providing a luxury vehicle that is a little more comfortable and personal—or at least gives that impression.

Volvo marketing chief Richard Monturo described it a few weeks ago: "It summarizes our approach to understanding people, giving them a luxury experience that is a little more human-oriented—while at the same time linking firmly to our heritage of building safe and dependable cars."

So, now that we know where the name came from, what's the car all about? Well, we don't know all the details yet, but the concept will preview Volvo's upcoming Scalable Platform Architecture, a new modular platform that will sit below most new Volvo models. Concept You is also rumored to be a sneak peak at the next-gen S80 sedan.

Volvo seems to be infatuated with experimenting with different shapes and lines on the front-ends of its concepts lately. The Concept Universe unveiled at the Shanghai Auto Show earlier this year had a grille and headlamps dominated by a sort of bulls-eye effect and the Concept You looks to use teeth-like rectangles in the grille and headlamps.

Other than that, everything we know is in the 49-second video clip below.




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