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Land Rover Defender Rears Its [Legendary] Head

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On: Wed, Aug 31, 2011 at 4:46PM | By: Chris Salamone

Land Rover Defender Rears Its [Legendary] Head

Few cars have reached the ‘mythic’ stage of popularity, only to be whispered about in hushed tones of excitement and wonder. The Land Rover Defender squarely falls into that category—defying people’s expectations with Spartan utility and capability since the vehicles inception in 1983. Primarily known for conquering the terrains of Africa, the Defender also has an enormous following in Australia, South America, Europe, and the United States. But for years, the Defender has become increasingly outdated and overpriced in a field of off-roaders which are constantly updating their product lines.

Not anymore. For 2015, Land Rover has confirmed that there will be an all-new Defender. The first concept will rear its ugly head at the Frankfurt show on September 13th.

Gerry McGovern, Land Rover’s design director, spoke up on the matter: “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”

With production slotted to begin on a specific date, Defender fans can start saving up now. Land Rover plans to attract existing and new customers to the Defender’s buying audience. So, consumers can expect a vehicle which is at least capable of matching the current Defender’s off-road prowess combined with some modern amenities to attract a broader consumer base.

Although no word yet on specifics, Land Rover’s press release is happy to report that “the next chapter in the Defender story will unfold at 09:15 hrs (CET)” at the Frankfurt Show.

Official Press Release

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DipStick | 11:41AM (Thu, Sep 1, 2011)

Q: Why do Land Rovers have heated rear windows?
A: To keep your hands warm when you're pushing them.

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