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More Juice Behind Porsche Mid-Level Supercar

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On: Tue, Sep 6, 2011 at 9:16AM | By: Chris Weiss


More Juice Behind Porsche Mid-Level Supercar

The term "mid-level" supercar may be a complete oxymoron, but it's the best term we can think of to describe cars like the Ferrari 458 Italia and Lamborghini Gallardo. These cars have pedigrees that're too refined to be called mere "sports cars—and "mid-level sports car"? Perish the thought. However, these cars sit in the middle of the market both within their own brand and in the greater market. So "mid-level" supercar just fits.

Rumors are back that Porsche will be aiming at some of those competitors in launching a supercar between the 911 line and the upcoming 918 Spyder.

Porsche chief Matthias Mueller said in an interview this week: "It always irritated me that the (most expensive) 911 tops out at 250,000 euros ($360,000) and then the 918 continues starting at 750,000 euros. In between, Ferrari moseys around relatively comfortably and without any competition. That is where we need to be. There is still space for a larger sports car, one like the 959 that we built in the 1980s."

It's exciting to hear him identify the 959. As a kid growing up in the late 80s, the 959 proved to me that Porsche could put itself on the same plane as exotics like Lamborghini and Ferrari. With the introduction of the 918 and this potential car, Porsche will be back in that game.

Mueller says the car could cost between 250,000-400,000 euros ($360,000 to $575,000).

Between the 959 mention and the price range Mueller is citing, Porsche may be more ambitious than previously thought. Cars like the Lamborghini Aventador LP700-4 and Ferrari 599 GTB are in that price range, so Porsche might be aiming directly at customers looking for top-end gas-powered rides. The new supercar may end up being more of a gas-powered flagship than a mid-level supercar.

According to Reuters, the mid-level supercar will be one of four new models that Porsche plans to add over the next few years.




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