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2012 Toyota Camry Gets Price Drops

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On: Tue, Aug 30, 2011 at 9:03AM | By: Chris Weiss

2012 Toyota Camry Gets Price Drops

America's long-standing best-selling car may just sell even better this year. Toyota revealed the 2012 Camry earlier this week. The mid-sized market-staple loses a little price over the outgoing 2011 model while gaining some updates.

Toyota introduced the car via a California-based Web production on Tuesday. According to the NY TImes, Toyota exec Bob Carter said of the unveil: "That’s the most excitement that we’ve ever had for the introduction of a new model."

However, it sounds like most of the excitement was generated from the event itself, an event that included skateboarders, dancers and other entertainers – because there really isn't anything that exciting about the 2012 Camry. It is a Camry, after all—solid, reliable, inexpensive—but not really exciting.

Despite undergoing its first redesign since 2007, the new Camry looks much like the old Camry. Changes include reshaped headlights and a wider, lower stance.

But the Camry isn't really a car that's built on looks—it's about value and practicality—and the 2012 Camry exemplifies those values better than ever. Toyota has upgraded the car with a roomier interior, more trunk space, standard Bluetooth connectivity, standard USB port and available Entune connectivity system, which provides in-car apps like Pandora via a smartphone connection.

Meanwhile, many trim-level prices have actually decreased between 2011 and 2012. Those opting for the entry level Camry L will have to cough up an additional $710 over 2011 pricing ($21,955). But those that opt for the LE ($22,500), SE ($23,000) XLE ($24,725), or Hybrid ($25,900) will save up to $2,000 off 2011 pricing. For a full list of prices and comparisons, take a look here.

The Camry is powered by a 178-hp 2.5-liter four-cylinder that delivers an extra 9 hp over the outgoing model, while raising fuel economy to an EPA-estimated 28 mpg combined. XLE and SE buyers can opt for the 268 hp 3.5-liter V-6. The hybrid pairs the 2.5-cylinder engine with a high-torque electric motor for 200 horsepower. The powertrains have been tuned to enhance quietness.

Though the market-leading Camry offers an intriguing package, it faces more competition than ever. Honda recently rolled over prices on its Accord and models like the Ford Fusion and Hyundai Sonata are pressuring the Camry's market dominance.

Carter acknowledged the competition while expressing confidence: "Competition in the midsize sedan segment is the strongest it’s ever been, and the all-new Camry is designed to maintain its long-standing leadership while also broadening its appeal."

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dwalter | 1:46PM (Tue, Aug 30, 2011)

I'm digging that new aggressive front end

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