Login to your account
Not a member? Register now.
AutoShopperBlog

Subscribe To The Blog:




Follow Us



The Latest News And Reviews
Throughout The Car Industry



Cadillac Bringing Converj Hybrid To Market As ELR

Comments: Leave | View
On: Fri, Aug 19, 2011 at 10:12AM | By: Chris Weiss


Cadillac Bringing Converj Hybrid To Market As ELR

Well, that didn't take long. After news that Cadillac has made the decision to make a Volt-based hybrid production Converj broke last week, Cadillac officially confirmed with a press release. Though there are few details at the moment, as production has just gotten started, Cadillac confirmed that the car will take on the 3-letter structure of its other vehicles, being called the 'ELR' in production.

The name 'ELR' is inspired by the electric propulsion system of the car. The ELR will use an electric motor for primary motivation and a four-cylinder engine as a generator to greatly extend range. The car will store electricity in a T-shaped lithium-ion battery. Though Cadillac doesn't say it outright, the powertrain will likely be an updated version of the Chevy Volt's powertrain.

Don Butler, vice president-Cadillac Marketing said in a press release: "The concept generated instant enthusiasm. Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present—the combination of electric propulsion with striking design and the fun of luxury coupe driving."

In case you’re worried that the car will be nothing more than a price-jacked version of the Chevy Volt with fancy Caddy dressing, Ed Welburn, GM vice president, Global Design, promises that it will be a full-blooded Cadillac through and through, stating: "There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2."

PRESS RELEASE:

Electric Concept Car Comes to Life as Cadillac ELR

Luxury touring coupe gets extended-range electric vehicle technology

2011-08-17

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.

Development of the ELR is just underway, so details on performance, price and timing will be announced later.

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.

Cadillac will reveal another new concept car on Thursday, Aug. 18, at a special event prior to the annual Pebble Beach Concours d’Elegance. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.




Comments

Be the first to leave a comment.


Leave A Commment

Allowed HTML tags: <a href=""> <abbr title=""> <b> <em> <i>
Please no link dropping, no keywords or domains as names; do not spam, and do not advertise! rel="nofollow" is in use

Captcha