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Ferrari FF Buyers To Get Winter Driving Course In Aspen

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On: Wed, Aug 17, 2011 at 5:03PM | By: Chris Weiss


Ferrari FF Buyers To Get Winter Driving Course In Aspen

Ferrari. Aspen. For decades the two terms have been linked by a simple concept: the glamorous and the wealthy. Those with money and fame have long loved their Ferraris and have long loved winter retreats in the U.S. capital of snow and riches.

With the introduction of the Ferrari FF Grand Tourer, there's now a new link between the Prancing Horse and Aspen: all-wheel drive. Yes, all-wheel drive is more than just a performance-enhancing nicety in the Roaring Fork Valley; it's a near-necessity in the winter months. So, it's no surprise that Ferrari will use Aspen as the background for a winter driving course being offered to FF customers.

Ferrari already offered a European counterpart to the newly announced Aspen program in the Italian Dolomites. They built a special winter driving course at the 7,000-foot peak of Plan De Corones ski resort, where journalists got to put the new 4RM four-wheel-drive system to the ultimate test.

America's "Pilota on Ice" program will begin in January and will run for six to seven weeks. It will be available exclusively to Ferrari owners, and will be offered on a first-come/first-served basis. Owners will get to drive the FF on a custom-built snow-and-ice driving course.

A 650-hp, $350,000 Ferrari may never be the weapon of choice for a ski vacation, but Ferrari has been quite eager to show off the all-wheel capabilities of the FF, which is its first all-wheel-drive car ever. So while FF owners may largely choose a more appropriate ski-transport—say a Range Rover—the driving course will serve as a good publicity stunt for Maranello.

More details on the Aspen course will be released toward the end of the summer. Those wishing to confirm interest or get more information can contact the Ferrari Concierge at 1-866-551-2828 (Monday-Friday from 11 AM-6 PM EST) or send a note to support@ferrarisupport.com.The Concierge can also help in planning a full ski vacation around the driving course.

I just hope that Ferrari releases an awesome video for this one, the way it did in the Dolomites.




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