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Alfa Romeo To Kick-Off U.S. Launch With 4C

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On: Mon, Aug 15, 2011 at 9:15AM | By: Chris Weiss

Alfa Romeo To Kick-Off U.S. Launch With 4C

When we first laid eyes on that curvy, rouge two-seater known as the Alfa Romeo 4C, it was impossible not to think 'Damn, I hope that's one of the models that Alfa/Fiat will bring to the United States when they return to the market.' Alfa didn't leave that question lingering long, indicating that it would indeed bring the 4C over to U.S. shores. According to a new Automotive News report, that model will be the very first Alfa to hit the States, possibly ensuring a 2012 return.

What a fitting way to return. Sergio Marchionne is quoted as referring to the 4C as "the first Alfa Romeo car to re-enter the U.S. market." Fiat will use the model to help it meet a self-imposed late-2012 deadline for Alfa's return. The company will start selling a small number of 4Cs by the end of 2011, but a full return won't happen until mid-2013.

It still seems quite possible that the 4C won't make it here until early 2013, which would be in line with past reports that suggested that Alfa wouldn't be back until 2013.

The 4C will be followed by additional models in 2013. Those include a refreshed version of the Giuletta compact hatchback, a new compact crossover model, and, possibly, the Giulia sedan. The Giulia wagon is looking like a 2014 model, and other potential U.S.-market Alfas include a subcompact, a two-seat roadster and a large sedan.

Fiat hopes to expand Alfa's sales to 500,000 globally by 2014 and expects the U.S. market to make up some 85,000 of those sales.

The 4C launched as a concept at the Geneva Motor Show. It featured a 200-hp turbo four-cylinder and a 1,875-lb. carbon fiber-injected build that brought promises of sub-5-second 0-to-60 mph and a 155 mph top speed. Rumors have suggested that Alfa may borrow Porsche engines when equipping the production 4C, so it's definitely one worth watching.



dwalter | 10:45AM (Mon, Aug 15, 2011)

I thought this looked a lot like an Elise (in a good way), so I looked it up. Turns out that designer Lorenzo Ramaciotti was involved in designing both cars.

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