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Discovery To Launch All-Auto Channel

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On: Thu, Jul 21, 2011 at 4:09PM | By: Tim Healey

Discovery To Launch All-Auto Channel

If Speed TV isn't enough for you, and Top Gear only wets your whistle, well, Discovery has a new automotive channel on the way.

The channel, which will be aimed at well-heeled male audiences, will be called Velocity and it will launch with a combination of old and new programming.

Some of the pre-existing shows will be Inside West Coast Customs, Mecum Auto Auctions, Cafe Racer, and Chasing Classic Cars. What the network will use for new programming is unclear, although it looks like it will kick off with coverage of the Mille Miglia North America in California this October.

We'd expect much of the coverage to be focused on high-end luxury cars and events, such as auctions. If there's any racing coverage, it would likely be focused on niche series that hope to cater to wealthy clientle, like American Le Mans or Indy car.

Speed TV spends a lot of time replaying NASCAR and other types of racing, but we hope Velocity won’t do the same. Not only do we expect to see coverage of high-end new cars and auctions, as noted above, we'd expect to see a lot of other shows focusing on the collector market, since many participants in that market have plenty of disposable income. Shows focusing on the collector market could include programs related to restoration, barn finds, car shows, swap meets, and other parts of the collector market.

The press release also says that the channel will cover sports and leisure, adventure, and travel. We imagine some shows may be focused on road trips, or motorsports adventures such as cross-country rallies.

Speed TV appears to be doing quite well, and Top Gear has become quite popular. There appears to be a solid market for more on-air automotive programming, and Velocity might be the channel to fill it.



AutoHistory | 11:35AM (Fri, Jul 22, 2011)

Pretty exciting. Any idea on when it starts?

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