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GM Debuts New Standard Feature: Auto Insurance Coverage

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On: Fri, Jul 8, 2011 at 5:00PM | By: Chris Weiss


GM Debuts New Standard Feature: Auto Insurance Coverage

Remember when you were an innocent teenager saving up for your first car? Whether by way of summer job; steady, part-time work; or birthday and Christmas presents, you tucked the money away and watched your bank account grow from double digits, to triple to quadruple. You dreamt about the sporty, luxurious used car you'd soon be able to buy.

Then, reality set in. You wouldn't be spending all that hard-earned cash on the car itself. Little things like annual car insurance premiums, gas, registration and inspection would be eating an uncomfortably large portion of that money. Suddenly, your first-car options were a little less attractive.

Well, GM is helping new (and old) drivers with that very dilemma. The automaker unrolled a new trial program aimed at cutting driving costs and streamlining the car-buying process. It will pay for the first year of auto insurance on new Buick, Cadillac, Chevy and GMC vehicles. The program is limited to buyers in Oregon and Washington and runs for a limited time only.

Any Washington or Oregon driver that takes delivery of any 2010, 2011 or 2012 GM vehicle between now and September 6 will receive a one-year auto insurance policy from MetLife Auto & Home. I expected the catch to be that it was only liability insurance, but it also includes physical damage coverage, something you'll probably want on a brand-new car. According to GM, the coverage exceeds mandatory coverage in both states. After the year is up, drivers can renew their coverage or sign up with a different provider.

“We want to give residents of Oregon and Washington another reason to discover Chevrolet, Buick, GMC and Cadillac vehicles,” Chris Perry, U.S. vice president of General Motors Marketing, said in a statement. “We have new products like the Chevrolet Cruze, Buick Regal, GMC Terrain and Cadillac CTS Coupe that are now even more appealing with a year’s worth of insurance.”

GM is testing the program in Oregon and Washington to determine "consumer appeal," and presumably could expand it elsewhere if it proves successful. Drivers must have a Washington or Oregon license and must title the vehicle in those states.

Full program information is available at these sites: www.chevyinsurancebreak.com, www.buickinsuranceoffer.com, www.gmcinsuranceoffer.com and www.cadillac.com/insuranceoffer.com .




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Andrew3042 | 9:12AM (Tue, Jul 12, 2011)

Great first car option for kids. I wonder how it would be affected by people with a bad motor vehicle history though.



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