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Think You Can Afford It? One-Off Porcelain Veyron

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On: Wed, Jul 6, 2011 at 10:24AM | By: Chris Weiss


Think You Can Afford It? One-Off Porcelain Veyron

The last Bugatti Veyron 16.4 may have been sold, but that doesn't mean we won't be seeing some special edition Veyrons in the future, Or today. The Bugatti Veyron L'Or Blanc Grand Sport was designed in conjunction with Königliche Porzellan-Manufatur Berlin (KPM) and unveiled last week. It's a one-of-a-kind special edition that features an unlikely material all over.

Ordinarily, delicate porcelain is the last thing that you'd want to see on the outside of a vehicle, particularly a big, heavy hypercar with capabilities up to 250 mph. But in the high-end automotive market where it's increasingly difficult to get any kind of meaningful bragging rights, being the first motor vehicle in the world to use porcelain for interior and exterior design elements provides one such bragging right. The press release doesn't detail all the parts that use porcelain, outside of confirming that it's on both the inside and out, but we'll have to venture that it's those white, squiggly lines all over the exterior and door panels.

Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles, explains the seemingly counterintuitive choice of materials: "At first, it seems to be an unusual idea to use porcelain in a car, especially in the world's fastest convertible. But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti's heritage, who himself loved to experiment with new materials."

The dazzling porcelain Bugatti will sell for a cool 1.65 million Euros (around $2.4 million). Think you're careful with your car? How about a $2.4-million, drivable art piece made out of porcelain? Yeah, I'd be parking in the very last spot of the parking lot.

PRESS RELEASE:

he Bugatti "L'Or Blanc"

World debut of an exceptional partnership between the Königliche Porzellan-Manufaktur Berlin (KPM) and Bugatti

World's first vehicle using porcelain elements for exterior and interior design

Berlin/Molsheim, June 30, 2011 – With the partnership between Bugatti and the Königliche Porzellan-Manufatur Berlin (KPM), the renowned manufacturer emphasizes the ability in creating pieces of automotive art.

The "L'Or Blanc" celebrates its world premiere with an exclusive unveiling ceremony on June 30, 2011 at the KPM workshops in Berlin. This unique version of a Bugatti Veyron Grand Sport is the world's first motor car to wear the finest porcelain on its body, as well as in its cabin. It captivates with an abstract exterior design.

"At first, it seems to be an unusual idea to use porcelain in a car, especially in the world's fastest convertible," comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. "But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti's heritage, who himself loved to experiment with new materials."

"The impulse for that partnership came from Rembrandt Bugatti's renowned elephant," tells Jörg Woltmann, owner of the Königliche Porzellan-Manufaktur Berlin (KPM) and car aficionado. "At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport." Woltmann is enthusiastic about the "L'Or Blanc". "A number of superlatives are associated with porcelain from the Königliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain."

The Bugatti Veyron Grand Sport "L'Or Blanc" presented in Berlin, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti's designers received a lot of inspiration from porcelain painting offering a variety of new opportunities for the design. The price of the Bugatti L'Or Blanc amounts to 1.65 m EUR.

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