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Toyota (With A Straight Face) Announces The Prius Plus Performance Package

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On: Fri, Jul 1, 2011 at 1:50PM | By: Andrew W Davis


Toyota (With A Straight Face) Announces The Prius Plus Performance Package

“Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling.”

Despite the fact that “cool” and “fun” are two things NO Prius could EVER be to many, those crazy cats over at Toyota Racing Development are going to give the Prius—yep, all models—a “performance” makeover as the “first installment of the new PLUS brand of accessories from Toyota.”

This “exciting”—another non-Prius adjective—“new accessory package for 2011” isn’t half-bad, with many of the same kind of performance-enhancing bits that wouldn’t seem so out of place if they didn’t come in a Prius wrapper.

So, here’s the question: Did TRD transform a Prius into something that people who actually CARE about cars won’t be ashamed to be seen in? You decide!

Here’s Toyota’s own description of what you can expect in, on and around a PPP-equipped Prius:

“The Prius PLUS Performance Package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its already great fuel efficiency.

“Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the unsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius’ low rolling resistance. The attractive split five-spoke pattern with a liquid metal protective finish will keep the appearance looking great.

“Available only in limited quantity, the new Prius PLUS Performance Package allows the customer to choose from four of the popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. The added features of the PLUS make this the most fun-to-drive, performance-enhanced Prius, while maintaining its industry-leading fuel efficiency.

“The performance side of the PLUS package delivers excellent traction and handling that will surprise any automotive enthusiast without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. This enhances the vehicle’s on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. This helps provide the driver control and confidence while touring, mountain driving or just plain having fun. The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.


“Finishing off this exciting package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats for that extra custom touch.”

Beginning in July you can order the “limited-edition” PP Package as an option on the Prius Two, Three, and Four ($3,699), or Five ($2,999). Whether or not it lives up to the hype that surrounded by the 2010 SEMA show car—where this equipment was “first debuted” (yes, Toyota’s into tautology it seems)—is up to you.

But if you’re going to confine yourself to driving the automotive equivalent of a toaster or refrigerator, you might as well do it in the snazziest one possible, right?


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