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Imported From Germany Or Detroit? I'm Confused

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On: Fri, Jun 3, 2011 at 10:48AM | By: Clay Ritchings

Imported From Germany Or Detroit? I'm Confused

Eight Mile Style, the Ferndale Company that handles song licensing for the Detroit rapper-Eminem, alleges that the new Audi ad uses an unauthorized interpretation of his "Lose Yourself"—the song utilized in Chrysler's highly acclaimed Super Bowl spot for its uplifting portrayal of Detroit.

Representatives for Eight Mile Style said within the statement that they have filed a cease-and-desist lawsuit against Audi in the Hamburg regional court in Germany, and the group would seek damages.

The new Audi commercial for the 2012 A6 Avant that debuted at a May 18 press event in Berlin shows the car driving through the streets of the German city as a guitar riffs in the background. The camera pans the passing cityscape, zooms in on various features on the car, and flashes to the stern-looking driver. Sound familiar? Watch the attached videos so you can judge.

"It is absolutely shocking," Joel Martin, manager of Eight Mile Style, said in a statement. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign. Apparently someone believes that the definition of copyright laws is the right to copy others' materials." That would include world-renowned successes created by Chrysler Group's brands." added Gualberto Ranieri, a Chrysler Group spokesperson."

Ranieri also wrote in an e-mail that Chrysler knew about the Audi spot, but it isn't a party to the Eight Mile Style suit.

Watch The Two Videos And judge For Yourself And Let Us Know...


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