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Aston Martin To Offer Two Or Three Lagonda Models

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On: Wed, May 25, 2011 at 3:43PM | By: Chris Weiss

Aston Martin To Offer Two Or Three Lagonda Models

Like it or not, Aston is re-launching the Lagonda brand and is going to have a family of SUVs and crossovers to go along with its otherwise awesome and sportastic line. Looking at the dour mug of the 2009 Lagonda crossover, we'll go with "not."

Regardless, Aston likes the Lagonda re-launch enough to offer two or three initial models with the nameplate on the rear. CEO Dr. Ulrich Bez recently sat down withCar magazine and detailed a few plans.

Bez told the magazine's editor: "Lagonda cannot survive as a one-model brand; That´s why we are looking at two, maybe three different offerings. The most logical follow-up to the crossover is a high-end, high-visibility luxury saloon not unlike the angular Lagonda designed by William Towns which was not only very different because of its high-tech electronic dashboard."

The first car in the line will be a four-wheel-drive crossover that's expected to be based on the new Mercedes M-class, which will launch later this year. Thankfully, it will get toned down from the 2009 Lagonda concept (hopefully that means a less chunky front end and less boxiness all around). That first crossover will be designed as a sporty off-roader with 21-inch wheels and a low-riding chassis.

For those that prefer luxury over sporty handling, the second Lagonda crossover will be a crossover wagon in the vein of the Audi Allroad.

In addition to the two crossovers, Lagonda will likely build a luxury sedan.

You can read the entire Dr. Ulrich Bez interview in Car's June 2011 issue.


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