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Cadillac Moving Up Market Into Rolls Royce Territory

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On: Fri, Apr 29, 2011 at 4:22PM | By: Chris Weiss


Cadillac Moving Up Market Into Rolls Royce Territory

If you want an American-made luxury car of the utmost quality and prestige, chances are you'll be looking at your local Cadillac dealership. But if you want a car of the utmost luxury and prestige, and you're not limiting yourself to American cars, well then, it's a Rolls Royce or Bentley… Maybe a Maybach… But probably not.

Well, if a new rumor proves true, you may one day have the option of a Rolls/Bentley-level Cadillac. Car and Driver reports that Caddy is considering a possible ultra-premium sedan that's of the same caliber.

The magazine's report is based on conversations with insiders and points to the possibility of Cadillac building an RR Phantom-rivaling sedan on top of its rear-wheel Omega platform. The decision is far from made at GM and Car and Driver expresses considerable skepticism that it will ever happen. But it's hard to not be excited by the prospect.

C&D didn't get into any details on the ultra-premium sedan, as it's more of a twitch in the cranium of a few execs than a go-ahead project, but the meat of its story focused on another Caddy: a rear-driven flagship built on the aforementioned Omega platform. That platform would be purpose-built specifically for the said flagship (and possibly for the higher-end RR competitor). The model would have six- and eight-cylinder engine options with a possible hybrid following after initial launch. It should debut by 2014.

So, we'll assume that Cadillac would want to launch the first, less expensive flagship before committing to an even higher-end, lower volume model.

An interesting quandary is what would power an ultra-premium Cadillac. GM doesn't currently have anything to rival the Phantom's 6.7-liter V12, and the 13.6-liter V16 featured on the 2003 Cadillac Sixteen Concept (pictured) is pretty much out of the question. So would GM develop a bespoke V12 or V16 engine for the uber-Caddy, turn to a third-party source or just put a lot of forced induction into an existing Caddy V8 and make it more of a V8 Bentley Continental GT rival?

Then again, we'd be so busy scouring every inch of the exterior and interior to compare and contrast with Rolls Royce and Bentley that we'd hardly notice what was under the hood. Hardly, but surely.




Comments

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DipStick | 11:23AM (Sat, Apr 30, 2011)

It is still a Cadillac....If I had Rolls money, I would get a Rolls...



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